by Gavin Smith | Jan 4, 2026 | Influencers
Right, so I was chatting with Benjamin the other day, a seasoned token founder, and the topic of influencer marketing came up. We weren’t talking about your run-of-the-mill shilling; we were deep-diving into how to actually motivate influencers to build...
by Gavin Smith | Jan 3, 2026 | Influencers
Right, let’s be honest. Launching a token is a rollercoaster. You’ve got the tech, the whitepaper, the community… but how do you really cut through the noise? I recently had a cracking chat with Cerys, a proper meme-wrangler who’s seen firsthand how...
by Gavin Smith | Jan 2, 2026 | Commentary/Thought Leadership
So, I sat down with Joshua the other day, someone who’s been knee-deep in the crypto world for ages. We were chewing over the fact that so many promising blockchain projects fizzle out, not because the idea was bad, but because their tokenomics were a complete...
by Gavin Smith | Jan 2, 2026 | Influencers
Right, let’s talk influencer marketing for token launches. You’ve probably seen the horror stories: flash-in-the-pan hype, massive dumps, and a community left holding the bag. We need to move way beyond that. My journey into crafting sustainable incentive...
by Gavin Smith | Jan 1, 2026 | Influencers
Right, so, I’m digging deep into the world of token launches and influencer marketing. It’s a minefield, isn’t it? Everyone’s chasing likes and pumping prices, but what about something… deeper? That’s what I’m exploring in this...
