by Gavin Smith | Feb 10, 2026 | Influencers
Okay, so I was chatting with Nathan the other day, and we got deep into something that’s been bugging me about the whole ‘influencer marketing for crypto tokens’ scene. It’s just… messy, isn’t it? Everyone’s shouting ‘promote,...
by Gavin Smith | Feb 10, 2026 | Commentary/Thought Leadership
Right, let’s talk crypto, social media, and the AI revolution – a delightful cocktail of potential and pitfalls. I’ve been wrestling with the ever-shifting landscape of social media marketing for crypto tokens, specifically focusing on how to stay on the...
by Gavin Smith | Feb 9, 2026 | Influencers
Right, let me tell you about a really insightful chat I had with Lewis the other day. We were chewing the fat about influencer marketing, specifically how token founders can avoid the common pitfalls and actually get a decent return on investment. You see, there are...
by Gavin Smith | Feb 8, 2026 | Influencers
So, I was chatting with Mia the other day, a seasoned community manager who’s seen a fair few token launches go boom… or bust. We were deep-diving into something I’m increasingly obsessed with: the psychology of social proof and how it impacts token...
by Gavin Smith | Feb 8, 2026 | Commentary/Thought Leadership
So, I recently had a brilliant chat with Emily, a real guru when it comes to community building for crypto projects. We dove deep into something I’ve been pondering a lot lately: what happens after the token launch? How do you keep that initial buzz going and,...