by Gavin Smith | Sep 18, 2025 | Influencers
Right, so I was chatting with Lewis the other day, you know, the guy who’s launched like, a zillion tokens (okay, maybe three, but it feels like a zillion!). He was saying how crucial influencers were to each launch, but also how easy it is to screw it up. Made...
by Gavin Smith | Sep 17, 2025 | Influencers
Right, so I recently had a cracking chat with Anthony, a seasoned marketing guru with a particular interest in the crypto space. We were chewing the fat about something that keeps token founders up at night: social proof. Specifically, how the psychology of social...
by Gavin Smith | Sep 17, 2025 | Commentary/Thought Leadership
Right, let’s have a proper chat about something crucial for any token project hoping to not just launch, but thrive. We’re talking about tokenomics, specifically how it can be weaponised – in the best possible way – to bolster your network security. I’ve spent...
by Gavin Smith | Sep 16, 2025 | Influencers
Alright folks, gather ’round! As promised, we’re diving deep into the trenches of social influencing, specifically how to craft content strategies that’ll make or break your token launch. Forget the generic ‘shill your coin’ mantra; we’re...
by Gavin Smith | Sep 15, 2025 | Influencers
Right, let’s dive in. As promised, we’re tackling a critical piece of the token launch puzzle: building a decentralised influencer network. I recently sat down with Aimee, a marketing whizz who’s successfully launched several tokens using exactly...
