by Gavin Smith | Jan 27, 2026 | Influencers
Alright folks, buckle up! Today, we’re diving deep into something that can make or break your token launch: influencer marketing. But we’re not talking about the usual shout-outs and pump-and-dump schemes. We’re talking about building a decentralised...
by Gavin Smith | Jan 26, 2026 | Commentary/Thought Leadership
Right, let’s dive into something crucial for any blockchain project looking to not just survive, but thrive: tokenomics. Specifically, how we can use it to incentivise desired behaviours. I recently had a cracking chat with Rhys, a seasoned crypto consultant, about...
by Gavin Smith | Jan 26, 2026 | Influencers
Right, let’s talk memes. Specifically, how they can make or break your token launch. I’ve been diving deep into the trenches of social influence for token founders, aiming to produce genuinely insightful articles that go beyond the usual tired advice. And trust...
by Gavin Smith | Jan 25, 2026 | Influencers
Right, so, I’ve been wrestling with a fascinating area recently: the intersection of meme culture and token launches. Think of it as navigating a minefield of potential virality – get it right, and you’re laughing all the way to the bank; get it wrong, and...
by Gavin Smith | Jan 24, 2026 | Commentary/Thought Leadership
Right, let’s talk tokenomics. I was chatting with Eleanor the other day, and we got deep into the weeds about why so many crypto projects, even ones with genuinely brilliant ideas, fail to attract investment. The core issue? Tokenomics, or more accurately, a...
