by Gavin Smith | Feb 5, 2026 | Influencers
I was grabbing a coffee with Aaron the other day, a founder neck-deep in launching his new token. He was visibly frustrated. “My marketing spend’s through the roof,” he sighed, stirring his latte a little too vigorously, “but I can’t seem...
by Gavin Smith | Feb 4, 2026 | Influencers
Right, let’s talk about something that keeps a lot of token founders up at night: proving that your social media efforts are actually worth the investment. We all know social influence can make or break a token launch. A well-orchestrated campaign can send your...
by Gavin Smith | Feb 4, 2026 | Commentary/Thought Leadership
So, I recently sat down for a virtual cuppa with Adam, a seasoned community manager in the crypto space. We were chewing the fat about building a successful token launch, and the conversation kept circling back to one thing: security. More specifically, keeping your...
by Gavin Smith | Feb 3, 2026 | Influencers
Right, so you’re launching a token. Exciting times! But let’s be real, the crypto world isn’t the Wild West anymore. The regulators are watching, and they’re particularly keen on how you’re using influencers to hype your project....
by Gavin Smith | Feb 2, 2026 | Commentary/Thought Leadership
Right, so I’ve been wrestling with this whole DAO and token funding thing for a while now, and let me tell you, it’s a fascinating, albeit complex, beast. My recent focus? Distilling key tips for fundraising for token projects, specifically through the...
