by Gavin Smith | Dec 2, 2025 | Influencers
So, I was chatting with Rebecca the other day, and we were diving deep into the mess that is social influence ROI in the crypto world. You know, those in-depth articles I’m working on for token founders? The ones about how to actually make social influence work,...
by Gavin Smith | Dec 1, 2025 | Influencers
Right, let’s talk about something crucial for token founders looking to leverage the power of social influence: altruism. Yes, you heard me correctly. In a world seemingly dominated by ‘to the moon’ promises and slick marketing, tapping into genuine...
by Gavin Smith | Dec 1, 2025 | Commentary/Thought Leadership
Right, let’s talk tokenomics! I’ve been diving deep into the guts of crypto projects lately, trying to figure out what makes a token actually, you know, work. Not just exist, but actually have a reason to be. And one thing keeps popping up: tokenomics. Sounds...
by Gavin Smith | Nov 30, 2025 | Influencers
Right, let’s talk about something that keeps more than a few crypto founders up at night: influencer marketing. We all know it can launch a token to the moon, but it can just as easily crash and burn if you’re not careful. And trust me, the biggest risk...
by Gavin Smith | Nov 29, 2025 | Influencers
Right, let’s dive deep into something that’s crucial for any token founder: building trust. I’m talking about social proof, specifically how security audits can act as a powerful magnet for investor confidence. For this piece, I sat down with Molly, a...
