by Gavin Smith | Apr 19, 2026 | Influencers
Right, let’s talk about something absolutely crucial for any token founder – the delicate dance between social influence and investor psychology. I’ve been deep-diving into how Fear of Missing Out (FOMO) and Fear, Uncertainty, and Doubt (FUD) can make or...
by Gavin Smith | Apr 19, 2026 | Commentary/Thought Leadership
Alright, folks, let me tell you about a real eye-opener I had while knee-deep in research for articles on community and token launches. I was specifically looking at how social media plays a part in managing crises and responding to criticism – you know, the stuff...
by Gavin Smith | Apr 18, 2026 | Influencers
Right, let’s talk token launches. We all know the market’s saturated, and simply having a ‘good’ token isn’t enough. Your launch needs to be a spectacle, a coordinated campaign that resonates across multiple channels. And that’s...
by Gavin Smith | Apr 17, 2026 | Influencers
Alright, buckle up token founders, because we’re diving deep into the often-overlooked art of pre-AMA reputation audits. Forget just showing up and winging it – a successful AMA is about proactive damage control and trust-building before the first question even...
by Gavin Smith | Apr 17, 2026 | Commentary/Thought Leadership
Right, so I caught up with Hannah the other day, and we got deep into the weeds of social media analytics – specifically how it applies to building a thriving community around a token launch. You know, those articles keep popping up everywhere: ‘Community is...
