by Gavin Smith | Mar 2, 2026 | Influencers
Right, so, I’ve been wrestling with something that keeps coming up in my conversations with token founders: how to really nail influencer marketing without landing in hot water. Everyone talks about hype, but very few dig into the nitty-gritty legal stuff, and...
by Gavin Smith | Mar 2, 2026 | Commentary/Thought Leadership
Right, so I was chatting with Abby the other day, you know, about all things crypto fundraising. She’s knee-deep in research, bless her, trying to figure out the best way to launch her token. The conversation kept circling back to one crucial point:...
by Gavin Smith | Mar 1, 2026 | Influencers
Right, let’s talk influencer marketing. Not the fluffy kind you see everywhere, but the gritty, impactful stuff that can genuinely make or break your token launch. I’ve spent countless hours wading through the hype and the hopeful promises, and I can tell you,...
by Gavin Smith | Feb 28, 2026 | Commentary/Thought Leadership
Alright, folks, gather ’round! Today, I’m diving into something crucial for anyone launching a token project: crafting a whitepaper and pitch deck that doesn’t just inform, but captivates. I sat down with Jacob, a seasoned advisor in the crypto...
by Gavin Smith | Feb 28, 2026 | Influencers
Alright, buckle up token founders, because today we’re diving deep into the slightly terrifying, but absolutely essential, world of crisis management in the age of social media. I managed to snag some time with Jamie, who’s seen it all – from meteoric...
