by Gavin Smith | Jan 12, 2026 | Influencers
So, I was chatting with Samantha the other day – she’s deep into the crypto space, advising token founders on their marketing strategies. We got talking about something that’s been bugging me for a while: the fleeting nature of most influencer marketing in this...
by Gavin Smith | Jan 12, 2026 | Commentary/Thought Leadership
Right, let’s talk crypto social media, specifically how to navigate the legal minefield. I was chatting with Gabriel the other day about this – he’s been deeply involved in launching several crypto tokens, so he knows a thing or two about the pressures of...
by Gavin Smith | Jan 11, 2026 | Influencers
Right, so you’re a token founder. You’ve poured your heart and soul into building this thing, and now you need to get it out there. Social media influence is the obvious lever, but let’s be honest, just throwing money at ‘influencers’ and...
by Gavin Smith | Jan 10, 2026 | Influencers
So, I was chatting with Emma the other day, a token founder knee-deep in launching her new project, ‘CosmicDust’. She was tearing her hair out, bless her. “I’m throwing money at influencers,” she groaned, “but I’ve no clue if...
by Gavin Smith | Jan 10, 2026 | Commentary/Thought Leadership
Right, so you’re thinking about launching a token. Exciting times! But before you dive headfirst into whitepapers and influencer marketing, let’s talk about something absolutely critical: tokenomics. I’ve been knee-deep in this space for a while now,...
