by Gavin Smith | Aug 21, 2025 | Influencers
Right, so I’ve been digging deep into influencer marketing for token launches, trying to move past the usual ‘pump and dump’ mentality. You know, the kind where you just throw money at influencers, hope for a quick spike, and then watch the whole...
by Gavin Smith | Aug 21, 2025 | Commentary/Thought Leadership
Right, so I’ve been wrestling with this topic for a while now: how do you really build trust and credibility on social media for a token launch? It’s easy to say ‘be authentic,’ but what does that actually mean in practice when you’re...
by Gavin Smith | Aug 20, 2025 | Influencers
Right, so, you’re launching a token. Exciting, isn’t it? But beyond the hype and potential rewards lies a harsh reality: the internet never forgets, and negativity spreads like wildfire. We’ve all seen launches crumble under the weight of bad press,...
by Gavin Smith | Aug 19, 2025 | Influencers
So, I was chatting with Jay the other day, a seasoned veteran in the crypto launch space, and we were dissecting what makes or breaks a token launch when it comes to social influence. We weren’t talking about the usual ‘get a celebrity endorsement and...
by Gavin Smith | Aug 19, 2025 | Commentary/Thought Leadership
Right, so I was chatting with Harvey the other day – he’s been deep in the crypto launch scene for a while now – and we got onto the whole social media shebang. Specifically, about articles you see banging on about how vital community is for a successful token...
