by Gavin Smith | Feb 2, 2026 | Commentary/Thought Leadership
Right, so I’ve been wrestling with this whole DAO and token funding thing for a while now, and let me tell you, it’s a fascinating, albeit complex, beast. My recent focus? Distilling key tips for fundraising for token projects, specifically through the...
by Gavin Smith | Feb 1, 2026 | Influencers
Right, so I’ve just finished wrestling with a fascinating, if slightly manic, beast: measuring the actual return on investment of meme marketing for token launches. You know, that slightly terrifying intersection of crypto, internet culture, and the human...
by Gavin Smith | Jan 31, 2026 | Influencers
Right, so you’re launching a token. Exciting, right? But let’s be brutally honest, it’s not all Lambos and moonshots. The internet, especially the crypto space, can be a viper’s nest of negativity, misinformation, and downright malicious...
by Gavin Smith | Jan 30, 2026 | Commentary/Thought Leadership
So, you’ve got a killer token project bubbling away, a whitepaper thicker than ‘War and Peace’, and dreams of launching to the moon. But how do you translate all that technical wizardry and grand vision into something an investor can grasp in, say,...
by Gavin Smith | Jan 30, 2026 | Influencers
So, I recently sat down with Finley, a whizz when it comes to crypto token launches, to delve deep into something crucial for any founder hoping to make a splash: data-driven influencer campaigns. We’re not talking surface-level stuff here, but a proper,...
