by Gavin Smith | Apr 8, 2026 | Influencers
Right, so I was chatting with Holly the other day – she’s knee-deep in the legal side of crypto launches, poor thing! We were chewing over the whole influencer marketing thing, specifically for token launches. It’s a minefield, isn’t it? Social influence...
by Gavin Smith | Apr 8, 2026 | Commentary/Thought Leadership
So, you’re launching a token project and dreaming of those big institutional investors knocking at your door? Awesome! You’ve probably been hitting the pavement, crafting a stellar whitepaper and building a rock-solid community. But hold on a sec....
by Gavin Smith | Apr 7, 2026 | Influencers
Right, so I sat down with Alexander the other day – smart guy, been around the block a few times in crypto launches. We were chewing the fat about something I’m increasingly convinced is the make-or-break factor for new tokens: influencer marketing. Not the...
by Gavin Smith | Apr 6, 2026 | Commentary/Thought Leadership
Right, so, I’ve been wrestling with this idea of how crucial community is for a successful token launch, and specifically, how to leverage influencers effectively for that growth. You see article after article hammering home the importance of social media, and...
by Gavin Smith | Apr 6, 2026 | Influencers
Right, let’s talk about something crucial for any token founder: the dizzying dance of FOMO and FUD. As someone deep in the trenches of crafting articles about token success – or spectacular failure – through social influence, I’ve seen how these two...
