by Gavin Smith | Dec 5, 2025 | Commentary/Thought Leadership
Right, so I’ve been diving deep into the world of token launches lately, and honestly, it’s a bit of a jungle out there. Everyone’s shouting about their project, their tech, their groundbreaking this-and-that. But something kept nagging at me:...
by Gavin Smith | Dec 4, 2025 | Influencers
Right, let’s talk about something crucial for any token founder looking to launch successfully: influencer engagement. We all know slapping a few coins in a promoter’s wallet can get you a temporary buzz. But what about sustainable growth? What about a...
by Gavin Smith | Dec 3, 2025 | Influencers
So, I was chatting with Charlie the other day about a problem many token founders face: how to actually get the word out about their project in a genuine, effective way. We’ve all seen the cringeworthy influencer endorsements – the kind that scream ‘paid...
by Gavin Smith | Dec 3, 2025 | Commentary/Thought Leadership
Right, let’s talk tokens and the fuzzy, yet incredibly powerful, concept of community sentiment. I’ve just finished dissecting articles focusing on how crucial community is for a token’s success, especially around launch. It’s not just about...
by Gavin Smith | Dec 2, 2025 | Influencers
So, I was chatting with Rebecca the other day, and we were diving deep into the mess that is social influence ROI in the crypto world. You know, those in-depth articles I’m working on for token founders? The ones about how to actually make social influence work,...
