by Gavin Smith | Jan 17, 2026 | Influencers
Right, let’s talk crypto. Specifically, let’s talk about the wild west that is crypto influencer marketing and how to avoid getting yourself (and your token) into hot water. I’ve been neck-deep in researching this for a series of in-depth articles...
by Gavin Smith | Jan 16, 2026 | Influencers
Right, so you’re a token founder, pumped about your project, ready to unleash it on the world. And you’re thinking social media – influencer campaigns, Twitter threads, maybe even a TikTok dance challenge (shudder). But how do you know if it’s...
by Gavin Smith | Jan 16, 2026 | Commentary/Thought Leadership
Right, so you’re launching a token. Fantastic! You’ve probably spent ages building the tech, crafting the whitepaper, and dreaming of disrupting the world. But here’s a truth bomb: even the most revolutionary idea can flop if nobody knows about it....
by Gavin Smith | Jan 15, 2026 | Influencers
Right, let’s get down to brass tacks. For token founders, nailing social influence isn’t just about flashy campaigns; it’s about deeply understanding how influence actually works. We’re diving into the often-overlooked power of altruism and...
by Gavin Smith | Jan 14, 2026 | Influencers
Right, let’s talk about something crucial for your token launch – social influence. We’ve all seen the pitfalls: the rug pulls, the hype trains gone off the rails, the general chaos. The difference between a stellar launch and a complete disaster often...
