by Gavin Smith | Feb 26, 2026 | Commentary/Thought Leadership
Alright folks, grab a cuppa because today we’re diving deep into the fascinating, and sometimes frankly baffling, world of tokenomics! I recently had the pleasure of chatting with Kian, a brilliant mind in the crypto space, about why strong tokenomics are...
by Gavin Smith | Feb 26, 2026 | Influencers
Right, so I was chatting with Tom the other day, and we were really getting into the weeds about something that plagues so many new token launches: influencer marketing gone wrong. You see it all the time – a flurry of shout-outs, promises of lambos, and then…...
by Gavin Smith | Feb 25, 2026 | Influencers
Right, let’s talk about something crucial for any token founder dipping their toes into the influencer marketing pool: data. Not just any data, mind you, but the kind that transforms vague hopes into tangible results. Forget the fluffy advice you’ve heard a...
by Gavin Smith | Feb 24, 2026 | Commentary/Thought Leadership
Right, let’s get straight to it. We all know how much noise there is in the crypto space. Every day, it seems like a new project promises the moon. But how many actually deliver? I’ve been digging into what separates the wheat from the chaff, and it keeps...
by Gavin Smith | Feb 23, 2026 | Influencers
Right, let’s talk token launches. We all know social media can be the rocket fuel, or the anchor dragging you down. And lately, I’ve been diving deep into how token founders can actually leverage influencers, beyond the usual hyped-up posts and praying....
