by Gavin Smith | Apr 21, 2026 | Commentary/Thought Leadership
Hey everyone! So, I’ve been diving deep into the world of token launches and, honestly, the sheer amount of advice out there can be overwhelming. But one thing kept popping up again and again: the absolute critical importance of building a strong community on...
by Gavin Smith | Apr 21, 2026 | Influencers
Right, let’s dive into the nitty-gritty of how social influence, specifically FOMO and FUD, can make or break a token launch. I was just chatting with Max about this, and it really highlighted how crucial understanding investor psychology is. We’re not...
by Gavin Smith | Apr 19, 2026 | Influencers
Right, let’s talk about something absolutely crucial for any token founder – the delicate dance between social influence and investor psychology. I’ve been deep-diving into how Fear of Missing Out (FOMO) and Fear, Uncertainty, and Doubt (FUD) can make or...
by Gavin Smith | Apr 19, 2026 | Commentary/Thought Leadership
Alright, folks, let me tell you about a real eye-opener I had while knee-deep in research for articles on community and token launches. I was specifically looking at how social media plays a part in managing crises and responding to criticism – you know, the stuff...
by Gavin Smith | Apr 18, 2026 | Influencers
Right, let’s talk token launches. We all know the market’s saturated, and simply having a ‘good’ token isn’t enough. Your launch needs to be a spectacle, a coordinated campaign that resonates across multiple channels. And that’s...
