by Gavin Smith | Mar 28, 2026 | Influencers
Right, let’s dive into something crucial for any token founder: building a successful, sustainable social influencing strategy. I’ve seen countless projects launch with a bang, only to fizzle out because their influencer engagement was, frankly, terrible....
by Gavin Smith | Mar 27, 2026 | Commentary/Thought Leadership
Right, so, I was chatting with Adam the other day – a sharp cookie, been around the crypto block a few times – about our project, let’s call it ‘Project Phoenix’. We’re building something genuinely cool, aiming to revolutionise decentralised...
by Gavin Smith | Mar 27, 2026 | Influencers
Right, let’s talk about something crucial to any token founder wading into the crypto space: building something real. I’ve been digging deep into the underbelly of hype-driven failures for my upcoming series, “The Anti-Pattern: Case Studies of...
by Gavin Smith | Mar 25, 2026 | Influencers
Right, let’s get down to brass tacks. We all know a token launch is a nerve-wracking beast. But what if you could actually predict what the market’s thinking? That’s where social listening comes in, and it’s more than just counting likes. I recently sat...
by Gavin Smith | Mar 25, 2026 | Commentary/Thought Leadership
Right, let’s dive into this whole tokenomics thing. I was chatting with William the other day – he’s been deep in the crypto space for a while now – and we were chewing over this point about articles highlighting the importance of tokenomics. It’s all about...
