by Gavin Smith | Mar 12, 2026 | Commentary/Thought Leadership
Right, let’s talk token launches. Specifically, the slightly terrifying, utterly crucial realm of marketing and PR. I’ve been wrestling with this myself, pouring over articles on fundraising tips for token projects, and honestly, it can feel like navigating a...
by Gavin Smith | Mar 12, 2026 | Influencers
Right, let’s talk about something that’s been buzzing in my brain lately – how to really nail influencer marketing for token launches. Not the fluffy, ‘pay-for-post’ kind, but the meaningful, impactful stuff that can actually make a difference....
by Gavin Smith | Mar 11, 2026 | Influencers
Right, so you’re launching a token. Exciting, right? But navigating the crypto landscape is like wading through treacle. Everyone’s shouting about ‘social media’, ‘influencers’, and ‘community’, but how much of it is...
by Gavin Smith | Mar 10, 2026 | Commentary/Thought Leadership
Right, so I was chatting with Louie the other day, he’s knee-deep in launching a new token. He was moaning, as founders often do, about the compliance hurdles. “KYC/AML, just another tax, right?” he sighed, head in his hands. “Actually,...
by Gavin Smith | Mar 10, 2026 | Influencers
Right, let’s talk ROI. Specifically, how to actually measure the return on investment from all that social media hustle for your token launch. I recently had a fascinating chat with Niamh, a data wizard who’s been deep in the crypto marketing trenches, wrestling...
