by Gavin Smith | Mar 10, 2026 | Influencers
Right, let’s talk ROI. Specifically, how to actually measure the return on investment from all that social media hustle for your token launch. I recently had a fascinating chat with Niamh, a data wizard who’s been deep in the crypto marketing trenches, wrestling...
by Gavin Smith | Mar 9, 2026 | Influencers
Right, so I’m diving deep into something crucial for any token founder navigating the choppy waters of launch: leveraging social proof, but doing it ethically. We’re talking about the ‘Authority Bias Paradox’ – a mouthful, I know, but stick with me....
by Gavin Smith | Mar 8, 2026 | Commentary/Thought Leadership
Right, let’s talk whitepapers. Not just any whitepaper, but the kind that keeps you out of legal hot water when you’re launching a token project. I’ve been wrestling with the topic of the legal landscape of token projects, specifically how to build a...
by Gavin Smith | Mar 8, 2026 | Influencers
Right, let’s have a proper chat about something absolutely crucial for any token founder these days: social media crisis management. You know, preparing for the inevitable storm of negative feedback and, let’s be honest, sometimes outright online attacks....
by Gavin Smith | Mar 7, 2026 | Influencers
Alright, buckle up, folks! Today I’m diving deep into something crucial for any token founder looking to nail their launch: ethical influencer marketing fuelled by… you guessed it, data! I’ve been chatting with Abby, a data whiz who’s been helping...
