by Gavin Smith | Apr 7, 2026 | Influencers
Right, so I sat down with Alexander the other day – smart guy, been around the block a few times in crypto launches. We were chewing the fat about something I’m increasingly convinced is the make-or-break factor for new tokens: influencer marketing. Not the...
by Gavin Smith | Apr 6, 2026 | Commentary/Thought Leadership
Right, so, I’ve been wrestling with this idea of how crucial community is for a successful token launch, and specifically, how to leverage influencers effectively for that growth. You see article after article hammering home the importance of social media, and...
by Gavin Smith | Apr 6, 2026 | Influencers
Right, let’s talk about something crucial for any token founder: the dizzying dance of FOMO and FUD. As someone deep in the trenches of crafting articles about token success – or spectacular failure – through social influence, I’ve seen how these two...
by Gavin Smith | Apr 5, 2026 | Influencers
Right, so I recently had a proper chinwag with Scarlett, who’s navigated the choppy waters of token launches more times than I’ve had hot dinners. We were nattering about something that’s been bugging me – how to actually build a real community...
by Gavin Smith | Apr 4, 2026 | Commentary/Thought Leadership
Right, let’s talk tokenomics. I was just chatting with Aimee about this the other day, and it really hammered home how crucial it is to get this right for any token project. You can have the most groundbreaking idea in the world, but if your tokenomics are...
