by Gavin Smith | Jan 8, 2026 | Influencers
Right, let’s talk influencer marketing for token launches. You’re a token founder, buzzing with innovation, but knowing the crypto space, you’re also wary of all the noise. We’re not talking surface-level fluff here; we’re diving deep...
by Gavin Smith | Jan 8, 2026 | Commentary/Thought Leadership
Right, so I had a really interesting chat with Caitlin the other day about all this stuff surrounding token launches and how crucial social media is. We were specifically diving into how to handle a crisis and respond to criticism online, especially when things...
by Gavin Smith | Jan 7, 2026 | Influencers
Right, so I’ve been diving deep into something crucial for token founders: leveraging social proof to skyrocket adoption. It’s not just about shouting from the rooftops; it’s about understanding the psychology behind why people jump on board, and...
by Gavin Smith | Jan 6, 2026 | Commentary/Thought Leadership
Alright, let’s talk token launches. We all know hype is king, but a truly successful launch needs more than just flash-in-the-pan excitement. It needs a vibrant, engaged community. And how do we know if our community-building efforts are paying off? That’s...
by Gavin Smith | Jan 6, 2026 | Influencers
Right, so I was chatting with Freddie the other day, another founder wading through the wild west of crypto marketing, and the conversation inevitably turned to influencers. Freddie was lamenting how his last campaign flopped – all flash, no fire, as they say....
