by Gavin Smith | Jan 16, 2026 | Influencers
Right, so you’re a token founder, pumped about your project, ready to unleash it on the world. And you’re thinking social media – influencer campaigns, Twitter threads, maybe even a TikTok dance challenge (shudder). But how do you know if it’s...
by Gavin Smith | Jan 16, 2026 | Commentary/Thought Leadership
Right, so you’re launching a token. Fantastic! You’ve probably spent ages building the tech, crafting the whitepaper, and dreaming of disrupting the world. But here’s a truth bomb: even the most revolutionary idea can flop if nobody knows about it....
by Gavin Smith | Jan 15, 2026 | Influencers
Right, let’s get down to brass tacks. For token founders, nailing social influence isn’t just about flashy campaigns; it’s about deeply understanding how influence actually works. We’re diving into the often-overlooked power of altruism and...
by Gavin Smith | Jan 14, 2026 | Influencers
Right, let’s talk about something crucial for your token launch – social influence. We’ve all seen the pitfalls: the rug pulls, the hype trains gone off the rails, the general chaos. The difference between a stellar launch and a complete disaster often...
by Gavin Smith | Jan 14, 2026 | Commentary/Thought Leadership
Alright, so, I’ve been diving deep into articles about raising finance for token projects – exciting stuff, right? But one thing keeps popping up: navigating the legal and regulatory minefield. It’s enough to make your head spin. Luckily, I had a chat with...
