by Gavin Smith | Apr 26, 2026 | Commentary/Thought Leadership
Right, so I was grabbing a coffee with Madison the other day – she’s got a serious eye for spotting solid crypto projects. We were chatting about the usual, the ups and downs of the market, and she mentioned something that really stuck with me: the importance of...
by Gavin Smith | Apr 25, 2026 | Influencers
Right, so I’ve been neck-deep in this fascinating (and occasionally terrifying) world of token launches and social influence. One thing that keeps popping up – and can make or break a project – is gamification. We’re not talking about simple leaderboards...
by Gavin Smith | Apr 24, 2026 | Influencers
Right, so you’re a token founder, and you’re staring down the barrel of a launch. Exciting, right? But let’s be honest, launching a token without a solid marketing strategy is like trying to sail a boat without a rudder. You might get somewhere, but...
by Gavin Smith | Apr 23, 2026 | Commentary/Thought Leadership
Alright folks, gather ’round! I recently had a fascinating chinwag with Kian, a whiz kid when it comes to community building around token launches. We were chewing the fat about how social media analytics can transform a good token launch into an absolute...
by Gavin Smith | Apr 23, 2026 | Influencers
I was chatting with Gabriel the other day, a founder who’s knee-deep in the token world, and we got onto the topic of how many projects launch with a bang, only to fizzle out just as quickly. It always boils down to the same thing: chasing short-term hype over...
