by Gavin Smith | Mar 7, 2026 | Influencers
Alright, buckle up, folks! Today I’m diving deep into something crucial for any token founder looking to nail their launch: ethical influencer marketing fuelled by… you guessed it, data! I’ve been chatting with Abby, a data whiz who’s been helping...
by Gavin Smith | Mar 6, 2026 | Commentary/Thought Leadership
Right, so I’ve just finished wrestling with a particularly thorny topic: articles covering the best approaches to raising finance for token projects, with a specific focus on Initial Coin Offerings (ICOs), Initial Exchange Offerings (IEOs), and Security Token...
by Gavin Smith | Mar 6, 2026 | Influencers
Right, so I’ve just finished writing a piece that I think will really resonate with token founders wrestling with the influencer landscape. We’ve all seen those launches where a hyped-up influencer campaign falls flat, leaving everyone scratching their...
by Gavin Smith | Mar 4, 2026 | Influencers
Right, so let’s talk token launches. Exciting, right? But they can also be a bit of a rollercoaster, especially when the inevitable bumps – and sometimes, outright crises – hit. And trust me, in the age of social media, those bumps can feel like meteor strikes....
by Gavin Smith | Mar 4, 2026 | Commentary/Thought Leadership
Right, let’s get real. I was chatting with Ava the other day, and she brought up something crucial about our project, [Project Name]. You see, we’ve poured our hearts into the idea, the tech, the community – everything. But Ava, bless her, cut straight to the...
