by Gavin Smith | Apr 28, 2026 | Commentary/Thought Leadership
Right, so I was chatting with Katie the other day – she’s got this amazing project idea, genuinely innovative, but she was struggling to get funding. She kept saying, “People love the concept, but nobody’s pulling the trigger!” Turns out, the...
by Gavin Smith | Apr 26, 2026 | Influencers
Alright, token founders, let’s talk social listening. You’re launching a token, and naturally, you want it to be a success, not a spectacular faceplant. Social media is the battleground, and understanding what’s being said about you is paramount....
by Gavin Smith | Apr 26, 2026 | Commentary/Thought Leadership
Right, so I was grabbing a coffee with Madison the other day – she’s got a serious eye for spotting solid crypto projects. We were chatting about the usual, the ups and downs of the market, and she mentioned something that really stuck with me: the importance of...
by Gavin Smith | Apr 25, 2026 | Influencers
Right, so I’ve been neck-deep in this fascinating (and occasionally terrifying) world of token launches and social influence. One thing that keeps popping up – and can make or break a project – is gamification. We’re not talking about simple leaderboards...
by Gavin Smith | Apr 24, 2026 | Influencers
Right, so you’re a token founder, and you’re staring down the barrel of a launch. Exciting, right? But let’s be honest, launching a token without a solid marketing strategy is like trying to sail a boat without a rudder. You might get somewhere, but...
