by Gavin Smith | Oct 29, 2025 | Commentary/Thought Leadership
Okay, let’s be honest. I launched a crypto project, bright-eyed and bushy-tailed, fuelled by passion for the idea. I genuinely believed it would change the world. Then reality hit. People loved the concept, they really did. But when it came to actually...
by Gavin Smith | Oct 28, 2025 | Influencers
Right, so I was chatting with Lucy the other day – you know, Lucy, the one who’s actually built successful token launches, not just talks about them? – and we were diving deep into the whole influencer marketing thing. Everyone bangs on about paying influencers...
by Gavin Smith | Oct 27, 2025 | Influencers
Right, let’s talk influencer strategy, but not the fluffy, ‘engagement is key’ kind. We’re diving deep today, folks, into really understanding who you’re partnering with. I was chatting with Gabriel the other day – he’s launching a...
by Gavin Smith | Oct 27, 2025 | Commentary/Thought Leadership
Right, let’s talk tokenomics. It’s not the sexiest topic, I’ll admit, but trust me, it’s absolutely critical. I’ve been immersed in this for months now, shaping the very fabric of [Project Coin], and I’ve learned a thing or two. You...
by Gavin Smith | Oct 26, 2025 | Influencers
Right, let’s talk influencers, eh? I was just chewing the fat with Morgan the other day about these in-depth articles I’m putting together for token founders. They’re all about how to actually leverage social influence – beyond the usual ‘get...
