by Gavin Smith | Aug 17, 2025 | Commentary/Thought Leadership
Right, so, you’ve got this awesome blockchain project, right? The tech is revolutionary, the team is brilliant… but nobody’s investing. Sound familiar? I’ve been there. Turns out, a whitepaper filled with jargon and good intentions just isn’t enough....
by Gavin Smith | Aug 16, 2025 | Influencers
Right, let’s dive deep into the world of influencer marketing for token launches, but ditch the surface-level stuff. I’ve been chatting with Poppy, a marketing whiz who’s seen it all – the soaring successes and the face-planting failures. Her...
by Gavin Smith | Aug 15, 2025 | Influencers
Right, let’s talk metaverse marketing. I was chewing the fat with Lara the other day about this exact thing – specifically, how token founders can either nail it or completely faceplant when venturing into the metaverse with virtual influencers. We were...
by Gavin Smith | Aug 15, 2025 | Commentary/Thought Leadership
Right, so I sat down with Ben the other day – a proper wizard when it comes to launching tokens and, crucially, keeping the whole thing from imploding when things get a bit sticky. We were chewing the fat about how crucial a strong community is for any token’s...
by Gavin Smith | Aug 14, 2025 | Influencers
Right, let’s dive into this metaverse and virtual influencer thing. I was just chatting with Alisha about this the other day – she’s pretty clued up on the Web3 scene – and we were bouncing ideas around about how it all fits into token marketing....
