by Gavin Smith | Jan 22, 2026 | Commentary/Thought Leadership
Right, so I was chatting with Hollie the other day, and we got deep into the weeds about tokenomics. Not the fluffy, ‘we’re gonna change the world’ bit, but the nitty-gritty about how it actually impacts a project’s security and long-term...
by Gavin Smith | Jan 22, 2026 | Influencers
Alright, settle in folks. Today, I’m diving deep into something crucial for anyone launching a token: the psychology of social proof. I recently had a fascinating chat with Tegan, a behavioural economist, who shed some serious light on how we can ethically (and...
by Gavin Smith | Jan 21, 2026 | Influencers
So, I’ve been diving deep into the world of token launches recently, specifically how social influence, when done right, can be a game-changer, and when handled poorly, a complete disaster. Think boom vs. bust. One key area I wanted to unpack was transparency as...
by Gavin Smith | Jan 20, 2026 | Commentary/Thought Leadership
Right, so I recently had a cracking chat with Alexander, a real veteran in the crypto space, about turning those post-ICO dreams into a rock-solid, sustainable reality. We were diving deep into the strategies needed after the initial hype dies down, specifically...
by Gavin Smith | Jan 19, 2026 | Influencers
Right, so I’ve been wrestling with this influencer thing for a while now, specifically how it applies to token launches. And let me tell you, seeing projects treat influencers as just another pump-and-dump tactic? It’s painful. It’s a short-sighted...
