by Gavin Smith | Oct 1, 2025 | Commentary/Thought Leadership
Right, so I’ve been knee-deep in the world of token launches lately, specifically looking at how a vibrant community can make or break a project. And honestly, the sheer power of engaged individuals is astounding. What’s even more fascinating is how...
by Gavin Smith | Sep 30, 2025 | Influencers
Right, so I was chatting with Christopher the other day – he’s launching a new DeFi token focused on sustainable agriculture, really interesting stuff. He was understandably buzzing about influencer marketing but also clearly a bit worried. ‘It’s not...
by Gavin Smith | Sep 29, 2025 | Influencers
Right, let’s talk influencer marketing for token launches – and not just the same old fluff everyone else is churning out. I was chatting with Caitlin the other day, a whiz in the crypto space, about some of the deeper dives we’re planning for a new series of...
by Gavin Smith | Sep 29, 2025 | Commentary/Thought Leadership
Right, let’s dive in, shall we? So, I’ve been buried in articles lately – specifically, ones screaming about the importance of tokenomics for any token project worth its salt. The gist is simple: people might adore your innovative idea, but they won’t part...
by Gavin Smith | Sep 28, 2025 | Influencers
Right, so I was chatting with Isobel the other day – she’s deep in the weeds of launching her own token. And we got onto the topic of influencers, as you do when discussing web3 projects. But not the usual ‘find someone with a big following and throw money...
