by Gavin Smith | Oct 27, 2025 | Commentary/Thought Leadership
Right, let’s talk tokenomics. It’s not the sexiest topic, I’ll admit, but trust me, it’s absolutely critical. I’ve been immersed in this for months now, shaping the very fabric of [Project Coin], and I’ve learned a thing or two. You...
by Gavin Smith | Oct 26, 2025 | Influencers
Right, let’s talk influencers, eh? I was just chewing the fat with Morgan the other day about these in-depth articles I’m putting together for token founders. They’re all about how to actually leverage social influence – beyond the usual ‘get...
by Gavin Smith | Oct 25, 2025 | Influencers
So, I was chatting with Christopher the other day, and he was wrestling with something that’s becoming increasingly common in the crypto space: how to actually use the metaverse and virtual influencers for his token launch without it feeling…cringey. Christopher...
by Gavin Smith | Oct 25, 2025 | Commentary/Thought Leadership
Right, so you’re diving into the wild world of token projects, and you’re looking to raise finance? Been there, done that, got the t-shirt (and the sleepless nights!). There’s a ton of advice out there on pitch decks, valuations, and term sheets. But...
by Gavin Smith | Oct 24, 2025 | Influencers
Okay, so I’ve been diving deep into the whole ‘influencer marketing in Web3’ thing, specifically how it applies to token launches. Forget the same old tired advice – pump and dump tactics are so last year. What I’m really interested in is how...
