by Gavin Smith | Mar 6, 2026 | Influencers
Right, so I’ve just finished writing a piece that I think will really resonate with token founders wrestling with the influencer landscape. We’ve all seen those launches where a hyped-up influencer campaign falls flat, leaving everyone scratching their...
by Gavin Smith | Mar 4, 2026 | Influencers
Right, so let’s talk token launches. Exciting, right? But they can also be a bit of a rollercoaster, especially when the inevitable bumps – and sometimes, outright crises – hit. And trust me, in the age of social media, those bumps can feel like meteor strikes....
by Gavin Smith | Mar 4, 2026 | Commentary/Thought Leadership
Right, let’s get real. I was chatting with Ava the other day, and she brought up something crucial about our project, [Project Name]. You see, we’ve poured our hearts into the idea, the tech, the community – everything. But Ava, bless her, cut straight to the...
by Gavin Smith | Mar 3, 2026 | Influencers
Right, let’s talk about something crucial for any token founder: proving your social media efforts aren’t just shouting into the void. I’ve spent the last few months knee-deep in data, researching and writing a case study on how to accurately measure...
by Gavin Smith | Mar 2, 2026 | Influencers
Right, so, I’ve been wrestling with something that keeps coming up in my conversations with token founders: how to really nail influencer marketing without landing in hot water. Everyone talks about hype, but very few dig into the nitty-gritty legal stuff, and...
