by Gavin Smith | Mar 24, 2026 | Influencers
Right, so, you’re launching a token. Exciting, isn’t it? You’ve poured your heart and soul into the project, crafted a whitepaper that sings, and built a solid use case. Now, how do you get the word out? Influencer marketing, of course! But hold your...
by Gavin Smith | Mar 23, 2026 | Influencers
Right, so you’re launching a token. Exciting times! You’ve probably poured over the whitepaper, tweaked the tokenomics, and dreamt of Lambos. But have you really thought about your community? And more importantly, how to build one that spans the globe...
by Gavin Smith | Mar 23, 2026 | Commentary/Thought Leadership
Right, so I was chatting with Amber the other day – she’s been getting more into the crypto space, but still feels a bit lost amongst all the jargon. She was asking me about why everyone keeps banging on about ‘tokenomics’ and how it actually...
by Gavin Smith | Mar 22, 2026 | Influencers
Right, so I was chatting with Luke the other day – he’s deep into the token launch world, constantly trying to figure out how to cut through the noise. We got onto the topic of social influencing, and boy, did that open a can of worms! He was lamenting how easy...
by Gavin Smith | Mar 21, 2026 | Influencers
Alright, founders, let’s talk about the elephant in the room – FUD. Fear, Uncertainty, and Doubt. It’s the green-eyed monster that can sink even the most promising token launch. We all know the rosy picture of a successful launch, but the reality is often navigating...
