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My Deep Dive into Token Launch Marketing: Building a Buzz That Attracts Investors

by Gavin Smith | Oct 13, 2025 | Commentary/Thought Leadership

Alright, gather ’round! I’ve just finished wrestling with, dissecting, and ultimately loving “The Art of the Pitch Deck: Presenting Your Token Project to Investors,” specifically focusing on how marketing and PR play a pivotal role in securing...

Navigating the Influencer Maze: Community Growth for Token Launches

by Gavin Smith | Oct 11, 2025 | Commentary/Thought Leadership

Right, let’s talk token launches. You’ve poured your heart and soul into crafting a brilliant token, and you’re buzzing with anticipation. But here’s the truth: a fantastic token needs a thriving community to truly take off. That’s where...

Community is King: Keeping it Legal While You Build

by Gavin Smith | Oct 9, 2025 | Commentary/Thought Leadership

So, I was chatting with Melissa the other day, about all this fundraising for token projects, and honestly, it’s a minefield. You’ve got the tech, the whitepaper, the vision, but building a thriving community while staying on the right side of the law?...

Tokenomics: Beyond the Hype, It’s About Behaviour!

by Gavin Smith | Oct 7, 2025 | Commentary/Thought Leadership

Right, let’s get down to brass tacks. I was just having a chinwag with Kai the other day about something that’s been bugging me – how many fantastic DeFi projects fail because they overlook the power of tokenomics. Kai’s a smart cookie, deeply involved in...

Building a Thriving Token Community: My Gamified Tokenomics Journey

by Gavin Smith | Oct 5, 2025 | Commentary/Thought Leadership

Right, so you’re launching a token, are you? Congratulations! The hard work is only just beginning, though. In my experience, the secret sauce isn’t just a clever whitepaper or rock-solid tech, it’s the community. And how you incentivise them, how...

Scam Savvy: Community Security Secrets Revealed!

by Gavin Smith | Oct 3, 2025 | Commentary/Thought Leadership

Right, so I managed to grab a coffee (virtually, of course!) with Anna, who’s basically a wizard when it comes to community management in the crypto space. We were chewing the fat about articles on building strong social media communities for token launches, and...
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Recent Posts

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  • My Deep Dive into Token Launch Marketing: Building a Buzz That Attracts Investors

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  • Deconstructing the Influencer Persona: Finding Authentic Alignment for Your Token Launch

    12/10/2025
  • Meme Magic or Marketing Mayhem: Talking Token Launches with Holly

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