by Gavin Smith | Apr 17, 2026 | Commentary/Thought Leadership
Right, so I caught up with Hannah the other day, and we got deep into the weeds of social media analytics – specifically how it applies to building a thriving community around a token launch. You know, those articles keep popping up everywhere: ‘Community is...
by Gavin Smith | Apr 14, 2026 | Commentary/Thought Leadership
Right, let’s talk about fuelling a token project. Beyond the coding and whitepapers, you need actual money. And that’s where things like Initial Coin Offerings (ICOs), Initial Exchange Offerings (IEOs), and Security Token Offerings (STOs) come in....
by Gavin Smith | Apr 12, 2026 | Commentary/Thought Leadership
Right, so I’ve been diving deep into the world of token launches, specifically how crucial a vibrant, well-managed community is for hitting those launch goals. You can have the most innovative project, but if your community’s left feeling ignored or...
by Gavin Smith | Apr 10, 2026 | Commentary/Thought Leadership
Right, let’s dive in! I recently had a fascinating chat with Benjamin, a whiz at building thriving online communities, especially around token launches. We were chewing the fat about content strategy – specifically, how to squeeze every last drop of value from a...
by Gavin Smith | Apr 8, 2026 | Commentary/Thought Leadership
So, you’re launching a token project and dreaming of those big institutional investors knocking at your door? Awesome! You’ve probably been hitting the pavement, crafting a stellar whitepaper and building a rock-solid community. But hold on a sec....
by Gavin Smith | Apr 6, 2026 | Commentary/Thought Leadership
Right, so, I’ve been wrestling with this idea of how crucial community is for a successful token launch, and specifically, how to leverage influencers effectively for that growth. You see article after article hammering home the importance of social media, and...
