by Gavin Smith | Jan 8, 2026 | Commentary/Thought Leadership
Right, so I had a really interesting chat with Caitlin the other day about all this stuff surrounding token launches and how crucial social media is. We were specifically diving into how to handle a crisis and respond to criticism online, especially when things...
by Gavin Smith | Jan 6, 2026 | Commentary/Thought Leadership
Alright, let’s talk token launches. We all know hype is king, but a truly successful launch needs more than just flash-in-the-pan excitement. It needs a vibrant, engaged community. And how do we know if our community-building efforts are paying off? That’s...
by Gavin Smith | Jan 4, 2026 | Commentary/Thought Leadership
Right, let’s talk security, shall we? I was catching up with Peter the other day, a real veteran in the community management game, especially when it comes to crypto projects and token launches. We were chewing the fat about how crucial a strong online community...
by Gavin Smith | Jan 2, 2026 | Commentary/Thought Leadership
So, I sat down with Joshua the other day, someone who’s been knee-deep in the crypto world for ages. We were chewing over the fact that so many promising blockchain projects fizzle out, not because the idea was bad, but because their tokenomics were a complete...
by Gavin Smith | Dec 31, 2025 | Commentary/Thought Leadership
Right, let’s talk about something crucial for any token project seeking funding: proving your liquidity strategy is actually, well, working. We all know the story – you’ve built something amazing, secured some initial investment, but now you need to...
by Gavin Smith | Dec 29, 2025 | Commentary/Thought Leadership
Right, so I was chatting with Isobel the other day – she’s proper switched on when it comes to crypto, especially DAOs – and we got deep into this article about raising finance for token projects. Specifically, we were chewing over how DAOs can be game-changers...
