by Gavin Smith | Jan 16, 2026 | Commentary/Thought Leadership
Right, so you’re launching a token. Fantastic! You’ve probably spent ages building the tech, crafting the whitepaper, and dreaming of disrupting the world. But here’s a truth bomb: even the most revolutionary idea can flop if nobody knows about it....
by Gavin Smith | Jan 14, 2026 | Commentary/Thought Leadership
Alright, so, I’ve been diving deep into articles about raising finance for token projects – exciting stuff, right? But one thing keeps popping up: navigating the legal and regulatory minefield. It’s enough to make your head spin. Luckily, I had a chat with...
by Gavin Smith | Jan 12, 2026 | Commentary/Thought Leadership
Right, let’s talk crypto social media, specifically how to navigate the legal minefield. I was chatting with Gabriel the other day about this – he’s been deeply involved in launching several crypto tokens, so he knows a thing or two about the pressures of...
by Gavin Smith | Jan 10, 2026 | Commentary/Thought Leadership
Right, so you’re thinking about launching a token. Exciting times! But before you dive headfirst into whitepapers and influencer marketing, let’s talk about something absolutely critical: tokenomics. I’ve been knee-deep in this space for a while now,...
by Gavin Smith | Jan 8, 2026 | Commentary/Thought Leadership
Right, so I had a really interesting chat with Caitlin the other day about all this stuff surrounding token launches and how crucial social media is. We were specifically diving into how to handle a crisis and respond to criticism online, especially when things...
by Gavin Smith | Jan 6, 2026 | Commentary/Thought Leadership
Alright, let’s talk token launches. We all know hype is king, but a truly successful launch needs more than just flash-in-the-pan excitement. It needs a vibrant, engaged community. And how do we know if our community-building efforts are paying off? That’s...
