by Gavin Smith | Oct 25, 2025 | Commentary/Thought Leadership
Right, so you’re diving into the wild world of token projects, and you’re looking to raise finance? Been there, done that, got the t-shirt (and the sleepless nights!). There’s a ton of advice out there on pitch decks, valuations, and term sheets. But...
by Gavin Smith | Oct 23, 2025 | Commentary/Thought Leadership
Right, so I was just chewing the fat with Nicholas the other day about this article I’m working on – something about how crucial community is on social media when you’re prepping for a token launch. Specifically, we were digging into how to knit social media...
by Gavin Smith | Oct 21, 2025 | Commentary/Thought Leadership
Alright folks, grab a cuppa, because today we’re diving deep into the fascinating world of tokenomics and community governance. We often hear about project ideas, flashy marketing, but what truly separates a flash-in-the-pan from a sustainable success story? I...
by Gavin Smith | Oct 13, 2025 | Commentary/Thought Leadership
Alright, gather ’round! I’ve just finished wrestling with, dissecting, and ultimately loving “The Art of the Pitch Deck: Presenting Your Token Project to Investors,” specifically focusing on how marketing and PR play a pivotal role in securing...
by Gavin Smith | Oct 11, 2025 | Commentary/Thought Leadership
Right, let’s talk token launches. You’ve poured your heart and soul into crafting a brilliant token, and you’re buzzing with anticipation. But here’s the truth: a fantastic token needs a thriving community to truly take off. That’s where...
by Gavin Smith | Oct 9, 2025 | Commentary/Thought Leadership
So, I was chatting with Melissa the other day, about all this fundraising for token projects, and honestly, it’s a minefield. You’ve got the tech, the whitepaper, the vision, but building a thriving community while staying on the right side of the law?...
