by Gavin Smith | Feb 7, 2026 | Influencers
Right, let’s talk about influencers. Not just the shiny, follower-laden types, but the ones who can genuinely make or break your token launch. I’ve been diving deep into this for a series of articles aimed squarely at token founders, the ones who...
by Gavin Smith | Feb 6, 2026 | Influencers
Right, let’s talk token launches. You’ve poured your heart into this project, built something genuinely innovative, and now it’s time to unleash it on the world. But shouting into the void doesn’t work. You need momentum, that initial surge of...
by Gavin Smith | Feb 5, 2026 | Influencers
I was grabbing a coffee with Aaron the other day, a founder neck-deep in launching his new token. He was visibly frustrated. “My marketing spend’s through the roof,” he sighed, stirring his latte a little too vigorously, “but I can’t seem...
by Gavin Smith | Feb 4, 2026 | Influencers
Right, let’s talk about something that keeps a lot of token founders up at night: proving that your social media efforts are actually worth the investment. We all know social influence can make or break a token launch. A well-orchestrated campaign can send your...
by Gavin Smith | Feb 3, 2026 | Influencers
Right, so you’re launching a token. Exciting times! But let’s be real, the crypto world isn’t the Wild West anymore. The regulators are watching, and they’re particularly keen on how you’re using influencers to hype your project....
by Gavin Smith | Feb 1, 2026 | Influencers
Right, so I’ve just finished wrestling with a fascinating, if slightly manic, beast: measuring the actual return on investment of meme marketing for token launches. You know, that slightly terrifying intersection of crypto, internet culture, and the human...
