From Zero to Hero: Influencer Network Edition

Right, so I was chatting with Shannon the other day – she’s deep into community building for a burgeoning crypto project – and we got onto the whole influencer thing. Not the ‘pay a celeb to shill’ kind, but something…well, more authentic. We were...

Unlocking Crypto Launch Success: Content is King!

So, I was chatting with Jennifer the other day, a seriously sharp cookie when it comes to marketing, and we got onto the topic that always gets me fired up: crypto token launches and influencer marketing. More specifically, why so many of them flop. We weren’t...