by Gavin Smith | Jan 17, 2026 | Influencers
Right, let’s talk crypto. Specifically, let’s talk about the wild west that is crypto influencer marketing and how to avoid getting yourself (and your token) into hot water. I’ve been neck-deep in researching this for a series of in-depth articles...
by Gavin Smith | Jan 16, 2026 | Influencers
Right, so you’re a token founder, pumped about your project, ready to unleash it on the world. And you’re thinking social media – influencer campaigns, Twitter threads, maybe even a TikTok dance challenge (shudder). But how do you know if it’s...
by Gavin Smith | Jan 15, 2026 | Influencers
Right, let’s get down to brass tacks. For token founders, nailing social influence isn’t just about flashy campaigns; it’s about deeply understanding how influence actually works. We’re diving into the often-overlooked power of altruism and...
by Gavin Smith | Jan 14, 2026 | Influencers
Right, let’s talk about something crucial for your token launch – social influence. We’ve all seen the pitfalls: the rug pulls, the hype trains gone off the rails, the general chaos. The difference between a stellar launch and a complete disaster often...
by Gavin Smith | Jan 13, 2026 | Influencers
Alright, buckle up token founders, because we’re diving deep into the metaverse. This isn’t your grandma’s marketing strategy, this is about building a digital presence with serious staying power. I recently sat down with Tegan, a metaverse...
by Gavin Smith | Jan 12, 2026 | Influencers
So, I was chatting with Samantha the other day – she’s deep into the crypto space, advising token founders on their marketing strategies. We got talking about something that’s been bugging me for a while: the fleeting nature of most influencer marketing in this...
