by Gavin Smith | Jan 7, 2026 | Influencers
Right, so I’ve been diving deep into something crucial for token founders: leveraging social proof to skyrocket adoption. It’s not just about shouting from the rooftops; it’s about understanding the psychology behind why people jump on board, and...
by Gavin Smith | Jan 6, 2026 | Influencers
Right, so I was chatting with Freddie the other day, another founder wading through the wild west of crypto marketing, and the conversation inevitably turned to influencers. Freddie was lamenting how his last campaign flopped – all flash, no fire, as they say....
by Gavin Smith | Jan 5, 2026 | Influencers
Right, so I’m diving into the murky waters of meme tokens and how founders can navigate the viral currents without capsizing their entire project. I managed to grab a chat with Jay, a guy who’s been knee-deep in this stuff for a while, launching and...
by Gavin Smith | Jan 4, 2026 | Influencers
Right, so I was chatting with Benjamin the other day, a seasoned token founder, and the topic of influencer marketing came up. We weren’t talking about your run-of-the-mill shilling; we were deep-diving into how to actually motivate influencers to build...
by Gavin Smith | Jan 3, 2026 | Influencers
Right, let’s be honest. Launching a token is a rollercoaster. You’ve got the tech, the whitepaper, the community… but how do you really cut through the noise? I recently had a cracking chat with Cerys, a proper meme-wrangler who’s seen firsthand how...
by Gavin Smith | Jan 2, 2026 | Influencers
Right, let’s talk influencer marketing for token launches. You’ve probably seen the horror stories: flash-in-the-pan hype, massive dumps, and a community left holding the bag. We need to move way beyond that. My journey into crafting sustainable incentive...
