by Gavin Smith | Sep 21, 2025 | Influencers
So, you’re gearing up for a token launch? Exciting times! And, like most founders, you’re eyeing up influencer marketing. But let’s be honest, throwing money at the biggest names and hoping for the best? That’s a recipe for disaster. We need to...
by Gavin Smith | Sep 20, 2025 | Influencers
Right, let’s talk influencers. I know, I know, you’re probably thinking, “Another article on influencers? Great…” But trust me, this isn’t your average, run-of-the-mill advice. We’re diving deep into building sustainable influencer strategies for token launches,...
by Gavin Smith | Sep 19, 2025 | Influencers
Right, so I was chatting to Alfie the other day – he’s been through the token launch wringer a couple of times – and we got deep into the scary topic of online attacks. You know, beyond the usual ‘this project sucks’ comments. We’re talking...
by Gavin Smith | Sep 18, 2025 | Influencers
Right, so I was chatting with Lewis the other day, you know, the guy who’s launched like, a zillion tokens (okay, maybe three, but it feels like a zillion!). He was saying how crucial influencers were to each launch, but also how easy it is to screw it up. Made...
by Gavin Smith | Sep 17, 2025 | Influencers
Right, so I recently had a cracking chat with Anthony, a seasoned marketing guru with a particular interest in the crypto space. We were chewing the fat about something that keeps token founders up at night: social proof. Specifically, how the psychology of social...
by Gavin Smith | Sep 16, 2025 | Influencers
Alright folks, gather ’round! As promised, we’re diving deep into the trenches of social influencing, specifically how to craft content strategies that’ll make or break your token launch. Forget the generic ‘shill your coin’ mantra; we’re...
