by Gavin Smith | Feb 18, 2026 | Commentary/Thought Leadership
Right, so I recently sat down with Amy, a seasoned veteran in the wild world of crypto marketing, to pick her brain about something that’s on everyone’s mind: how to actually market a token launch successfully. Specifically, we were digging into the...
by Gavin Smith | Feb 17, 2026 | Influencers
Right, let’s talk about something that keeps me up at night – seeing brilliant token projects stumble because their influencer strategy is, well, a bit rubbish. I’m talking launch-and-dump scenarios, vapid shilling, and ultimately, a damaged reputation....
by Gavin Smith | Feb 16, 2026 | Commentary/Thought Leadership
Right, let’s dive in! I recently had a fascinating natter with Finley about something that keeps many crypto project founders up at night: navigating the legal minefield surrounding token sales. We were chatting about his experience gleaned from reading...
by Gavin Smith | Feb 16, 2026 | Influencers
Alright folks, buckle up! We all know social media is the rocket fuel for any token launch, right? But just throwing money at influencers and hoping for the best? That’s like launching without a flight plan. My latest deep dive is all about finding authentic...
by Gavin Smith | Feb 15, 2026 | Influencers
Right, so I was chatting with Bailey the other day – she’s deep in the crypto token launch game – and we got onto the subject of influencers. Not just the vague ‘get someone famous to shill your coin’ approach, but the real nitty-gritty of making it...
