by Gavin Smith | Feb 28, 2026 | Commentary/Thought Leadership
Alright, folks, gather ’round! Today, I’m diving into something crucial for anyone launching a token project: crafting a whitepaper and pitch deck that doesn’t just inform, but captivates. I sat down with Jacob, a seasoned advisor in the crypto...
by Gavin Smith | Feb 28, 2026 | Influencers
Alright, buckle up token founders, because today we’re diving deep into the slightly terrifying, but absolutely essential, world of crisis management in the age of social media. I managed to snag some time with Jamie, who’s seen it all – from meteoric...
by Gavin Smith | Feb 27, 2026 | Influencers
Right, let’s talk crypto influencers. But not in that shallow, “pump-and-dump” way. We’re diving deep today, into the nitty-gritty of sustainable content strategies that actually build trust and longevity for your token. My mission here is to...
by Gavin Smith | Feb 26, 2026 | Commentary/Thought Leadership
Alright folks, grab a cuppa because today we’re diving deep into the fascinating, and sometimes frankly baffling, world of tokenomics! I recently had the pleasure of chatting with Kian, a brilliant mind in the crypto space, about why strong tokenomics are...
by Gavin Smith | Feb 26, 2026 | Influencers
Right, so I was chatting with Tom the other day, and we were really getting into the weeds about something that plagues so many new token launches: influencer marketing gone wrong. You see it all the time – a flurry of shout-outs, promises of lambos, and then…...
