by Gavin Smith | Sep 7, 2025 | Influencers
Right, so I was chatting with Rebecca the other day – she’s deep in the trenches of launching her own DeFi project – and we got onto the thorny topic of influencers. Everyone knows they’re vital for token launches, but as Rebecca pointed out, it’s so easy...
by Gavin Smith | Sep 6, 2025 | Influencers
Right, let’s talk influencers. Not just about the flashy launch-day promos, but the real, gritty business of building a lasting community around your token. I’ve seen token projects skyrocket, then crash and burn, all because their influencer strategy was...
by Gavin Smith | Sep 6, 2025 | Commentary/Thought Leadership
Right, so you’re building the next big thing in crypto, a revolutionary token. Fantastic! But building it is only half the battle. Getting that all-important funding? That’s where things get interesting. I recently sat down with Georgia, a whiz in the...
by Gavin Smith | Sep 5, 2025 | Influencers
Right, let’s talk influencer marketing, but not the fluffy, surface-level stuff. We’re diving deep into gamification and incentives – the real engine room for driving long-term token value. I’ve seen too many founders treat influencers like billboards,...
by Gavin Smith | Sep 4, 2025 | Influencers
Right, so I was chatting with Luke the other day, and he was telling me about the absolute minefield that influencer marketing can be for new token projects. He’s working on a project launching next year, and he’s trying to get his head around finding...
