by Gavin Smith | Sep 4, 2025 | Commentary/Thought Leadership
Right, let’s talk tokenomics! I was chatting with Charlotte the other day, and we got deep into the weeds about why understanding tokenomics is absolutely crucial for any crypto project, especially yours. People love the idea of revolutionising business, but as...
by Gavin Smith | Sep 3, 2025 | Influencers
Right, so, you’re launching a token. Exciting, isn’t it? But let’s be brutally honest, the crypto space is a volatile beast. One wrong move, one viral rumour, and poof, your meticulously planned launch can implode faster than you can say ‘bear...
by Gavin Smith | Sep 2, 2025 | Influencers
Right, so I was chatting with Joseph the other day, a founder wrestling with his token’s launch. He was clearly frustrated, throwing around words like ‘shilling’ and ‘engagement’ with a weary sigh. He’d clearly been burned by the usual...
by Gavin Smith | Sep 2, 2025 | Commentary/Thought Leadership
Okay, so I’ve been diving deep into the world of crypto projects, and honestly, the sheer volume of them is mind-boggling. You see these amazing ideas being thrown around, revolutionary concepts promising to change the world. But what separates the projects that...
by Gavin Smith | Aug 31, 2025 | Influencers
Right, so I was chatting with Joseph the other day, a sharp cookie who’s launched a couple of successful tokens. We were chewing over something that’s plagued a lot of new token projects: influencer marketing gone wrong. Not just a little wrong, but...
