by Gavin Smith | Sep 21, 2025 | Influencers
So, you’re gearing up for a token launch? Exciting times! And, like most founders, you’re eyeing up influencer marketing. But let’s be honest, throwing money at the biggest names and hoping for the best? That’s a recipe for disaster. We need to...
by Gavin Smith | Sep 21, 2025 | Commentary/Thought Leadership
Right, let’s talk tokenomics. It’s become painfully clear during my crypto project’s development that a cracking idea just isn’t enough. People want to see the money, darling! Investors are savvy; they’re not just buying into a vision;...
by Gavin Smith | Sep 20, 2025 | Influencers
Right, let’s talk influencers. I know, I know, you’re probably thinking, “Another article on influencers? Great…” But trust me, this isn’t your average, run-of-the-mill advice. We’re diving deep into building sustainable influencer strategies for token launches,...
by Gavin Smith | Sep 19, 2025 | Influencers
Right, so I was chatting to Alfie the other day – he’s been through the token launch wringer a couple of times – and we got deep into the scary topic of online attacks. You know, beyond the usual ‘this project sucks’ comments. We’re talking...
by Gavin Smith | Sep 19, 2025 | Commentary/Thought Leadership
Okay, let’s be honest. You’ve poured your heart and soul into your blockchain project. The whitepaper is gleaming, the team’s incredible, and the vision? Absolutely revolutionary. But here’s the kicker: people want to see the money. They need...
