by Gavin Smith | Feb 4, 2026 | Commentary/Thought Leadership
So, I recently sat down for a virtual cuppa with Adam, a seasoned community manager in the crypto space. We were chewing the fat about building a successful token launch, and the conversation kept circling back to one thing: security. More specifically, keeping your...
by Gavin Smith | Feb 3, 2026 | Influencers
Right, so you’re launching a token. Exciting times! But let’s be real, the crypto world isn’t the Wild West anymore. The regulators are watching, and they’re particularly keen on how you’re using influencers to hype your project....
by Gavin Smith | Feb 2, 2026 | Commentary/Thought Leadership
Right, so I’ve been wrestling with this whole DAO and token funding thing for a while now, and let me tell you, it’s a fascinating, albeit complex, beast. My recent focus? Distilling key tips for fundraising for token projects, specifically through the...
by Gavin Smith | Feb 1, 2026 | Influencers
Right, so I’ve just finished wrestling with a fascinating, if slightly manic, beast: measuring the actual return on investment of meme marketing for token launches. You know, that slightly terrifying intersection of crypto, internet culture, and the human...
by Gavin Smith | Jan 31, 2026 | Influencers
Right, so you’re launching a token. Exciting, right? But let’s be brutally honest, it’s not all Lambos and moonshots. The internet, especially the crypto space, can be a viper’s nest of negativity, misinformation, and downright malicious...
