by Gavin Smith | Oct 7, 2025 | Influencers
Right, so I was chatting with Shannon the other day – she’s deep into community building for a burgeoning crypto project – and we got onto the whole influencer thing. Not the ‘pay a celeb to shill’ kind, but something…well, more authentic. We were...
by Gavin Smith | Oct 7, 2025 | Commentary/Thought Leadership
Right, let’s get down to brass tacks. I was just having a chinwag with Kai the other day about something that’s been bugging me – how many fantastic DeFi projects fail because they overlook the power of tokenomics. Kai’s a smart cookie, deeply involved in...
by Gavin Smith | Oct 6, 2025 | Influencers
Okay, so, building a successful token launch. It’s not just about flashy websites and clever whitepapers, is it? We both know the real magic happens when you connect with the right community. And in today’s world, that often means working with influencers....
by Gavin Smith | Oct 5, 2025 | Influencers
So, I was chatting with Jennifer the other day, a seriously sharp cookie when it comes to marketing, and we got onto the topic that always gets me fired up: crypto token launches and influencer marketing. More specifically, why so many of them flop. We weren’t...
by Gavin Smith | Oct 5, 2025 | Commentary/Thought Leadership
Right, so you’re launching a token, are you? Congratulations! The hard work is only just beginning, though. In my experience, the secret sauce isn’t just a clever whitepaper or rock-solid tech, it’s the community. And how you incentivise them, how...
