by Gavin Smith | Feb 27, 2026 | Influencers
Right, let’s talk crypto influencers. But not in that shallow, “pump-and-dump” way. We’re diving deep today, into the nitty-gritty of sustainable content strategies that actually build trust and longevity for your token. My mission here is to...
by Gavin Smith | Feb 26, 2026 | Commentary/Thought Leadership
Alright folks, grab a cuppa because today we’re diving deep into the fascinating, and sometimes frankly baffling, world of tokenomics! I recently had the pleasure of chatting with Kian, a brilliant mind in the crypto space, about why strong tokenomics are...
by Gavin Smith | Feb 26, 2026 | Influencers
Right, so I was chatting with Tom the other day, and we were really getting into the weeds about something that plagues so many new token launches: influencer marketing gone wrong. You see it all the time – a flurry of shout-outs, promises of lambos, and then…...
by Gavin Smith | Feb 25, 2026 | Influencers
Right, let’s talk about something crucial for any token founder dipping their toes into the influencer marketing pool: data. Not just any data, mind you, but the kind that transforms vague hopes into tangible results. Forget the fluffy advice you’ve heard a...
by Gavin Smith | Feb 24, 2026 | Commentary/Thought Leadership
Right, let’s get straight to it. We all know how much noise there is in the crypto space. Every day, it seems like a new project promises the moon. But how many actually deliver? I’ve been digging into what separates the wheat from the chaff, and it keeps...
