by Gavin Smith | Oct 11, 2025 | Commentary/Thought Leadership
Right, let’s talk token launches. You’ve poured your heart and soul into crafting a brilliant token, and you’re buzzing with anticipation. But here’s the truth: a fantastic token needs a thriving community to truly take off. That’s where...				
					
			
					
				
															
					
					 by Gavin Smith | Oct 10, 2025 | Influencers
Right, so I was chatting with Ella the other day, a total whizz in the tokenomics space, about something that’s been bugging me. We were talking about these ‘in-depth’ articles for token founders, you know, the ones promising overnight success...				
					
			
					
				
															
					
					 by Gavin Smith | Oct 9, 2025 | Influencers
Alright, buckle up, token founders! We’re diving deep into the murky waters of crisis management, specifically how to navigate the social media storm that can either make or break your launch. I recently had a fascinating chat with Amelia, a seasoned PR consultant who...				
					
			
					
				
															
					
					 by Gavin Smith | Oct 9, 2025 | Commentary/Thought Leadership
So, I was chatting with Melissa the other day, about all this fundraising for token projects, and honestly, it’s a minefield. You’ve got the tech, the whitepaper, the vision, but building a thriving community while staying on the right side of the law?...				
					
			
					
				
															
					
					 by Gavin Smith | Oct 8, 2025 | Influencers
Right, so, launching a token… we all know the drill, right? Hype, hope, and the nagging feeling that you’re throwing money into a digital bonfire. I’m diving deep into social influence for token founders, the stuff that genuinely moves the needle –...