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Crypto Influencer Marketing: Walking the Legal Tightrope

by Gavin Smith | Nov 9, 2025 | Influencers

So, I grabbed a virtual coffee with Kiera the other day, someone deeply involved in launching new tokens, and we got chatting about something that’s been on my mind a lot: regulatory compliance when using social media influencers. It’s a veritable...

Beyond the Hype: Authentic Influencer Content for Token Success

by Gavin Smith | Nov 8, 2025 | Influencers

Alright, buckle up token founders, because we’re diving deep into influencer marketing – the right way. Not the spammy, pump-and-dump way that makes everyone cringe. I recently had a fascinating chat with Ava, a marketing expert with a real knack for crafting...

Community is King: Funding Your Token with the Power of People

by Gavin Smith | Nov 8, 2025 | Commentary/Thought Leadership

Right, so I recently had a proper insightful chat with Scott – a seriously switched-on founder who’s been there, done that, and snagged the funding to prove it. We were chewing the fat about one of the most crucial, yet often overlooked, aspects of launching a...

Level Up Your Launch: Influencer Gamification for Token Success

by Gavin Smith | Nov 7, 2025 | Influencers

Alright, let’s dive into something really exciting, something beyond the usual ‘influencer shoutout’ strategy. I was chatting with Mohammed the other day, and we were bouncing ideas around about how token founders, especially in the crypto space, can...

Influence Unleashed: Gamifying Your Way to Token Triumph

by Gavin Smith | Nov 6, 2025 | Influencers

Right, so I’ve been diving deep into the world of token launches, specifically how to make social influence actually work, not just become another flash-in-the-pan hype cycle. I had a cracking chat with Harry the other day, someone who’s been in the trenches...
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