by Gavin Smith | Oct 9, 2025 | Commentary/Thought Leadership
So, I was chatting with Melissa the other day, about all this fundraising for token projects, and honestly, it’s a minefield. You’ve got the tech, the whitepaper, the vision, but building a thriving community while staying on the right side of the law?...
by Gavin Smith | Oct 8, 2025 | Influencers
Right, so, launching a token… we all know the drill, right? Hype, hope, and the nagging feeling that you’re throwing money into a digital bonfire. I’m diving deep into social influence for token founders, the stuff that genuinely moves the needle –...
by Gavin Smith | Oct 7, 2025 | Influencers
Right, so I was chatting with Shannon the other day – she’s deep into community building for a burgeoning crypto project – and we got onto the whole influencer thing. Not the ‘pay a celeb to shill’ kind, but something…well, more authentic. We were...
by Gavin Smith | Oct 7, 2025 | Commentary/Thought Leadership
Right, let’s get down to brass tacks. I was just having a chinwag with Kai the other day about something that’s been bugging me – how many fantastic DeFi projects fail because they overlook the power of tokenomics. Kai’s a smart cookie, deeply involved in...
by Gavin Smith | Oct 6, 2025 | Influencers
Okay, so, building a successful token launch. It’s not just about flashy websites and clever whitepapers, is it? We both know the real magic happens when you connect with the right community. And in today’s world, that often means working with influencers....
