by Gavin Smith | Feb 23, 2026 | Influencers
Right, let’s talk token launches. We all know social media can be the rocket fuel, or the anchor dragging you down. And lately, I’ve been diving deep into how token founders can actually leverage influencers, beyond the usual hyped-up posts and praying....
by Gavin Smith | Feb 22, 2026 | Influencers
Alright folks, so you’re launching a token, eh? Exciting times! But before you start throwing money at every influencer with a blue tick, let’s have a proper chat. I’ve been digging deep into how token founders can actually leverage influencers to...
by Gavin Smith | Feb 22, 2026 | Commentary/Thought Leadership
Hey everyone, it’s me again, diving into the fascinating world of token launches and, more specifically, the crucial role community plays. We’ve talked about social media’s broad impact before, but today, I’m honing in on one platform that...
by Gavin Smith | Feb 21, 2026 | Influencers
Right, so you’re launching a token. Exciting times! You’ve probably been bombarded with advice, much of it sounding suspiciously similar to what everyone else is doing: pay influencers for shout-outs, hope for the best, and watch the price pump (or, more...
by Gavin Smith | Feb 20, 2026 | Influencers
Right, so I recently sat down with Liam, a crypto veteran who’s seen it all – from the Dogecoin boom to the rug pulls that followed. We were chewing the fat about something I’m increasingly interested in: how meme culture can absolutely make or break a...