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Decoding Decentralised Influence: Building a Token Launchpad with Micro-Influencers

by Gavin Smith | Feb 23, 2026 | Influencers

Right, let’s talk token launches. We all know social media can be the rocket fuel, or the anchor dragging you down. And lately, I’ve been diving deep into how token founders can actually leverage influencers, beyond the usual hyped-up posts and praying....

Beyond the Hype: Building a Token Community That Lasts

by Gavin Smith | Feb 22, 2026 | Influencers

Alright folks, so you’re launching a token, eh? Exciting times! But before you start throwing money at every influencer with a blue tick, let’s have a proper chat. I’ve been digging deep into how token founders can actually leverage influencers to...

Discord Decoded: The Token Launchpad You Didn’t Know You Needed

by Gavin Smith | Feb 22, 2026 | Commentary/Thought Leadership

Hey everyone, it’s me again, diving into the fascinating world of token launches and, more specifically, the crucial role community plays. We’ve talked about social media’s broad impact before, but today, I’m honing in on one platform that...

From Flash in the Pan to Firm Foundation: Building a Sustainable Influencer Strategy for Token Success

by Gavin Smith | Feb 21, 2026 | Influencers

Right, so you’re launching a token. Exciting times! You’ve probably been bombarded with advice, much of it sounding suspiciously similar to what everyone else is doing: pay influencers for shout-outs, hope for the best, and watch the price pump (or, more...

Decoding Meme Coin Mayhem: A Forensic Look at Virality Gone Wrong

by Gavin Smith | Feb 20, 2026 | Influencers

Right, so I recently sat down with Liam, a crypto veteran who’s seen it all – from the Dogecoin boom to the rug pulls that followed. We were chewing the fat about something I’m increasingly interested in: how meme culture can absolutely make or break a...
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