by Gavin Smith | Dec 23, 2025 | Commentary/Thought Leadership
Right, so I was grabbing a coffee with Rachel the other day, and we got talking, as you do, about all things crypto. She’s got this amazing project idea – genuinely solves a real problem, great team, strong community… the whole shebang. But she was a bit down,...
by Gavin Smith | Dec 23, 2025 | Influencers
Right, so I was chatting with Hayden the other day, a whiz when it comes to community building for crypto projects. We were chewing the fat about influencer marketing – not the usual ‘post a selfie with our token’ type, but the real stuff, the kind that...
by Gavin Smith | Dec 22, 2025 | Influencers
Alright, settle in folks. We’re diving deep into a topic that’s crucial for any token founder: influencer marketing. But we’re not talking about those pump-and-dump schemes you see floating around. We’re talking about building a sustainable...
by Gavin Smith | Dec 21, 2025 | Commentary/Thought Leadership
Right, let’s get down to it. I was reading an article the other day – one of those “Key Tips for Raising Finance for Your Token Project” guides – and something really stuck with me: ‘Developing Strategic Partnerships &...
by Gavin Smith | Dec 21, 2025 | Influencers
Right, let’s talk about something crucial for token founders: getting influencer marketing right. Forget the usual pump-and-dump schemes. We’re diving deep into long-term impact and how to actually leverage influencer power for lasting success. My...
