by Gavin Smith | Feb 20, 2026 | Commentary/Thought Leadership
Right, let’s talk tokenomics. You’ve got this brilliant blockchain project, a groundbreaking dapp, or maybe even the next big Metaverse idea. Fantastic! But here’s the truth: people aren’t throwing money at visions anymore. They want to see the...
by Gavin Smith | Feb 19, 2026 | Influencers
Right, so, I was chatting to Amber the other day – she’s been around the block a few times in the crypto space, seen a token launch or two go belly up. We were discussing my new series of articles focusing on social influence for token launches – you know, the...
by Gavin Smith | Feb 18, 2026 | Influencers
Right, let’s dive into something crucial for token founders: leveraging the power of influencers, but not in the superficial ‘pump and dump’ way we’ve all seen fail. We’re talking about building real, lasting connections through authentic...
by Gavin Smith | Feb 18, 2026 | Commentary/Thought Leadership
Right, so I recently sat down with Amy, a seasoned veteran in the wild world of crypto marketing, to pick her brain about something that’s on everyone’s mind: how to actually market a token launch successfully. Specifically, we were digging into the...
by Gavin Smith | Feb 17, 2026 | Influencers
Right, let’s talk about something that keeps me up at night – seeing brilliant token projects stumble because their influencer strategy is, well, a bit rubbish. I’m talking launch-and-dump scenarios, vapid shilling, and ultimately, a damaged reputation....
