by Gavin Smith | Nov 2, 2025 | Influencers
Alright token founders, gather ’round. We’re diving deep, past the surface-level influencer hype and into something far more potent: altruism. Forget just throwing cash at influencers; let’s talk about building genuine partnerships fuelled by shared...
by Gavin Smith | Nov 2, 2025 | Commentary/Thought Leadership
Right, let’s talk tokenomics. I know, I know, it can sound drier than a week-old biscuit. But trust me, it’s the bedrock upon which your token project’s success (or failure) is built. People might love your idea, they might even believe in your...
by Gavin Smith | Nov 1, 2025 | Influencers
Alright, pull up a chair. Let’s talk crypto influencers. I was just chatting with Finlay about this, and honestly, it’s a minefield if you’re not careful, especially when it comes to regulatory compliance. Think of this article as me sharing some crucial...
by Gavin Smith | Oct 31, 2025 | Influencers
Alright folks, gather ’round! Today, we’re diving deep into something crucial for any token founder: social proof. Forget the tired old hype; we’re talking real psychology, ethical considerations, and actionable insights. I recently sat down with...
by Gavin Smith | Oct 31, 2025 | Commentary/Thought Leadership
Right, so, token launches. We all know they’re exciting, a whirlwind of potential. But let’s be honest, they can also be a bit… chaotic. Think Wild West levels of speculation, misinformation, and just plain old FUD (Fear, Uncertainty, and Doubt)....
