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Partnerships: My chat with Erin on boosting Token Finance

by Gavin Smith | Dec 21, 2025 | Commentary/Thought Leadership

Right, let’s get down to it. I was reading an article the other day – one of those “Key Tips for Raising Finance for Your Token Project” guides – and something really stuck with me: ‘Developing Strategic Partnerships &...

Beyond the Bag: Influencer Altruism and Building Token Utility

by Gavin Smith | Dec 21, 2025 | Influencers

Right, let’s talk about something crucial for token founders: getting influencer marketing right. Forget the usual pump-and-dump schemes. We’re diving deep into long-term impact and how to actually leverage influencer power for lasting success. My...

Cracking the ROI Code: Crypto Social Influence Uncovered

by Gavin Smith | Dec 20, 2025 | Influencers

Right, so yesterday I was chatting with Kyle, a mate of mine who’s knee-deep in launching a new token. He was tearing his hair out, honestly. He’s been throwing money at social media hoping for a boost, but wasn’t seeing the returns. I told him,...

My Regulatory Tightrope Walk: Post-Launch Token Management & Sustainability

by Gavin Smith | Dec 19, 2025 | Commentary/Thought Leadership

Right, so I’ve been diving deep into the nitty-gritty of raising finance for token projects, specifically focusing on what happens after launch. Forget the initial hype; the real challenge lies in sustainable, compliant growth. One particular area, “Post-Launch Token...

Ditching the Bots: Real Influencers for Real Tokens

by Gavin Smith | Dec 19, 2025 | Influencers

Right, so yesterday I was chatting with Samantha, a token founder about her upcoming launch. She was visibly stressed about influencer marketing. ‘It feels like a minefield!’ she exclaimed, ‘so many fake accounts and empty promises’. It got me...
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