by Gavin Smith | Sep 20, 2025 | Influencers
Right, let’s talk influencers. I know, I know, you’re probably thinking, “Another article on influencers? Great…” But trust me, this isn’t your average, run-of-the-mill advice. We’re diving deep into building sustainable influencer strategies for token launches,...
by Gavin Smith | Sep 19, 2025 | Influencers
Right, so I was chatting to Alfie the other day – he’s been through the token launch wringer a couple of times – and we got deep into the scary topic of online attacks. You know, beyond the usual ‘this project sucks’ comments. We’re talking...
by Gavin Smith | Sep 19, 2025 | Commentary/Thought Leadership
Okay, let’s be honest. You’ve poured your heart and soul into your blockchain project. The whitepaper is gleaming, the team’s incredible, and the vision? Absolutely revolutionary. But here’s the kicker: people want to see the money. They need...
by Gavin Smith | Sep 18, 2025 | Influencers
Right, so I was chatting with Lewis the other day, you know, the guy who’s launched like, a zillion tokens (okay, maybe three, but it feels like a zillion!). He was saying how crucial influencers were to each launch, but also how easy it is to screw it up. Made...
by Gavin Smith | Sep 17, 2025 | Influencers
Right, so I recently had a cracking chat with Anthony, a seasoned marketing guru with a particular interest in the crypto space. We were chewing the fat about something that keeps token founders up at night: social proof. Specifically, how the psychology of social...
