by Gavin Smith | Oct 30, 2025 | Influencers
Right, so I was grabbing a coffee with Patrick the other day – he’s deep in the token launch game, always chasing the next big thing. I’ve been researching how founders can make or break a token launch using social media, especially around these metaverse...
by Gavin Smith | Oct 29, 2025 | Influencers
Right, let’s dive deep into something absolutely crucial for token founders – leveraging psychological triggers like loss aversion and FOMO (Fear of Missing Out) to drive adoption, but doing it ethically. I’ve seen firsthand how these can be powerful...
by Gavin Smith | Oct 29, 2025 | Commentary/Thought Leadership
Okay, let’s be honest. I launched a crypto project, bright-eyed and bushy-tailed, fuelled by passion for the idea. I genuinely believed it would change the world. Then reality hit. People loved the concept, they really did. But when it came to actually...
by Gavin Smith | Oct 28, 2025 | Influencers
Right, so I was chatting with Lucy the other day – you know, Lucy, the one who’s actually built successful token launches, not just talks about them? – and we were diving deep into the whole influencer marketing thing. Everyone bangs on about paying influencers...
by Gavin Smith | Oct 27, 2025 | Influencers
Right, let’s talk influencer strategy, but not the fluffy, ‘engagement is key’ kind. We’re diving deep today, folks, into really understanding who you’re partnering with. I was chatting with Gabriel the other day – he’s launching a...
