by Gavin Smith | Nov 25, 2025 | Commentary/Thought Leadership
Right, so I’ve been wrestling with something pretty crucial lately: how to actually sustain a token project after it launches. You know, beyond just the initial hype and fundraising frenzy. It’s all about that long-term game, keeping the community engaged,...
by Gavin Smith | Nov 23, 2025 | Commentary/Thought Leadership
So, I was grabbing a coffee with Muhammad the other day, and we got talking – as you do in crypto circles – about raising finance for token projects. Specifically, we were chewing over a few articles I’d been reading about ICOs, IEOs, and STOs. I wanted his...
by Gavin Smith | Nov 21, 2025 | Commentary/Thought Leadership
Right, so I’ve been wrestling with the big beast that is ‘Marketing & Public Relations Strategies for Token Launches,’ specifically focusing on how social media can be your best mate (or worst enemy!) when raising finance for your token project....
by Gavin Smith | Nov 19, 2025 | Commentary/Thought Leadership
Right, so I was chatting with Nathan the other day – he’s been knee-deep in crypto launches for ages, a real veteran. We were chewing the fat about all these articles buzzing around, you know, the ones hammering home the importance of community when you’re...
by Gavin Smith | Nov 17, 2025 | Commentary/Thought Leadership
Right, so I’ve just finished a piece titled “PR Amplified: Using Social Media to Boost Your Token Launch Press Coverage,” and honestly, it’s been a fascinating journey. The heart of it lies in how we can make our PR efforts sing by cleverly...
by Gavin Smith | Nov 15, 2025 | Commentary/Thought Leadership
Right, so I’ve just wrapped up a fascinating exploration into the world of influencer marketing, specifically within the context of building thriving communities around token launches. It wasn’t just about slapping a pretty face on a promotion; it was...
