by Gavin Smith | Jan 22, 2026 | Influencers
Alright, settle in folks. Today, I’m diving deep into something crucial for anyone launching a token: the psychology of social proof. I recently had a fascinating chat with Tegan, a behavioural economist, who shed some serious light on how we can ethically (and...
by Gavin Smith | Jan 21, 2026 | Influencers
So, I’ve been diving deep into the world of token launches recently, specifically how social influence, when done right, can be a game-changer, and when handled poorly, a complete disaster. Think boom vs. bust. One key area I wanted to unpack was transparency as...
by Gavin Smith | Jan 19, 2026 | Influencers
Right, so I’ve been wrestling with this influencer thing for a while now, specifically how it applies to token launches. And let me tell you, seeing projects treat influencers as just another pump-and-dump tactic? It’s painful. It’s a short-sighted...
by Gavin Smith | Jan 18, 2026 | Influencers
Alright, let’s talk about something that can make or break your token launch: memes. Yes, those silly internet jokes. But don’t underestimate their power. In the crypto world, where community and online buzz reign supreme, memes can be absolute gold....
by Gavin Smith | Jan 17, 2026 | Influencers
Right, let’s talk crypto. Specifically, let’s talk about the wild west that is crypto influencer marketing and how to avoid getting yourself (and your token) into hot water. I’ve been neck-deep in researching this for a series of in-depth articles...
by Gavin Smith | Jan 16, 2026 | Influencers
Right, so you’re a token founder, pumped about your project, ready to unleash it on the world. And you’re thinking social media – influencer campaigns, Twitter threads, maybe even a TikTok dance challenge (shudder). But how do you know if it’s...
