by Gavin Smith | Mar 12, 2026 | Influencers
Right, let’s talk about something that’s been buzzing in my brain lately – how to really nail influencer marketing for token launches. Not the fluffy, ‘pay-for-post’ kind, but the meaningful, impactful stuff that can actually make a difference....
by Gavin Smith | Mar 11, 2026 | Influencers
Right, so you’re launching a token. Exciting, right? But navigating the crypto landscape is like wading through treacle. Everyone’s shouting about ‘social media’, ‘influencers’, and ‘community’, but how much of it is...
by Gavin Smith | Mar 10, 2026 | Influencers
Right, let’s talk ROI. Specifically, how to actually measure the return on investment from all that social media hustle for your token launch. I recently had a fascinating chat with Niamh, a data wizard who’s been deep in the crypto marketing trenches, wrestling...
by Gavin Smith | Mar 9, 2026 | Influencers
Right, so I’m diving deep into something crucial for any token founder navigating the choppy waters of launch: leveraging social proof, but doing it ethically. We’re talking about the ‘Authority Bias Paradox’ – a mouthful, I know, but stick with me....
by Gavin Smith | Mar 8, 2026 | Influencers
Right, let’s have a proper chat about something absolutely crucial for any token founder these days: social media crisis management. You know, preparing for the inevitable storm of negative feedback and, let’s be honest, sometimes outright online attacks....
by Gavin Smith | Mar 7, 2026 | Influencers
Alright, buckle up, folks! Today I’m diving deep into something crucial for any token founder looking to nail their launch: ethical influencer marketing fuelled by… you guessed it, data! I’ve been chatting with Abby, a data whiz who’s been helping...
