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Dodging Disinfo Daggers: A Token Founder’s Guide to Crisis Management

by Gavin Smith | Jan 31, 2026 | Influencers

Right, so you’re launching a token. Exciting, right? But let’s be brutally honest, it’s not all Lambos and moonshots. The internet, especially the crypto space, can be a viper’s nest of negativity, misinformation, and downright malicious...

Beyond Likes: How Data is Revolutionising Crypto Influencer Marketing

by Gavin Smith | Jan 30, 2026 | Influencers

So, I recently sat down with Finley, a whizz when it comes to crypto token launches, to delve deep into something crucial for any founder hoping to make a splash: data-driven influencer campaigns. We’re not talking surface-level stuff here, but a proper,...

Navigating the Meme Minefield: Lessons from the Token Launch Trenches

by Gavin Smith | Jan 29, 2026 | Influencers

Right, so, I’ve been wrestling with this beast for weeks: the art and science – and sheer chaotic energy – of meme culture’s impact on token launches. You see these new tokens popping up, promising the moon, and half of them are fuelled by nothing more...

Beyond the Paycheck: Influencer Altruism and Token Launch Success

by Gavin Smith | Jan 28, 2026 | Influencers

Right, let’s talk token launches. You’ve poured your heart and soul into your project, built a killer token, and are ready to unleash it on the world. You know influencer marketing is crucial, but simply throwing money at big names feels… transactional...

Level Up Your Launch: Influencer Gamification Done Right!

by Gavin Smith | Jan 27, 2026 | Influencers

Alright folks, buckle up! Today, we’re diving deep into something that can make or break your token launch: influencer marketing. But we’re not talking about the usual shout-outs and pump-and-dump schemes. We’re talking about building a decentralised...

Meme Fatigue: How to Keep Your Token Launch Fresh and Avoid a Virality Void

by Gavin Smith | Jan 26, 2026 | Influencers

Right, let’s talk memes. Specifically, how they can make or break your token launch. I’ve been diving deep into the trenches of social influence for token founders, aiming to produce genuinely insightful articles that go beyond the usual tired advice. And trust...
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