by Gavin Smith | Sep 6, 2025 | Influencers
Right, let’s talk influencers. Not just about the flashy launch-day promos, but the real, gritty business of building a lasting community around your token. I’ve seen token projects skyrocket, then crash and burn, all because their influencer strategy was...
by Gavin Smith | Sep 5, 2025 | Influencers
Right, let’s talk influencer marketing, but not the fluffy, surface-level stuff. We’re diving deep into gamification and incentives – the real engine room for driving long-term token value. I’ve seen too many founders treat influencers like billboards,...
by Gavin Smith | Sep 4, 2025 | Influencers
Right, so I was chatting with Luke the other day, and he was telling me about the absolute minefield that influencer marketing can be for new token projects. He’s working on a project launching next year, and he’s trying to get his head around finding...
by Gavin Smith | Sep 3, 2025 | Influencers
Right, so, you’re launching a token. Exciting, isn’t it? But let’s be brutally honest, the crypto space is a volatile beast. One wrong move, one viral rumour, and poof, your meticulously planned launch can implode faster than you can say ‘bear...
by Gavin Smith | Sep 2, 2025 | Influencers
Right, so I was chatting with Joseph the other day, a founder wrestling with his token’s launch. He was clearly frustrated, throwing around words like ‘shilling’ and ‘engagement’ with a weary sigh. He’d clearly been burned by the usual...
by Gavin Smith | Aug 31, 2025 | Influencers
Right, so I was chatting with Joseph the other day, a sharp cookie who’s launched a couple of successful tokens. We were chewing over something that’s plagued a lot of new token projects: influencer marketing gone wrong. Not just a little wrong, but...
