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Micro-Power: Turning Influencers into True Believers

by Gavin Smith | Oct 13, 2025 | Influencers

Right, so I’ve been digging deep into what really makes or breaks a token launch, and it’s not just about throwing money at big-name influencers. It’s about fostering genuine connections and building a decentralised army of micro-influencers who are as...

Deconstructing the Influencer Persona: Finding Authentic Alignment for Your Token Launch

by Gavin Smith | Oct 12, 2025 | Influencers

Right, let’s talk influencer marketing for your token launch. We’ve all seen it – the hype, the promises, and sometimes, the spectacular flops. It’s easy to blame the influencer, but often the real issue is a fundamental misunderstanding of what...

Meme Magic or Marketing Mayhem: Talking Token Launches with Holly

by Gavin Smith | Oct 11, 2025 | Influencers

Alright, folks, gather ’round! Today, we’re diving deep into something that can make or break your token launch: memes. Yep, those silly internet images that dominate our social feeds. But don’t dismiss them just yet! When wielded correctly, they can...

Beyond the Hype: Social Proof Secrets for Token Success

by Gavin Smith | Oct 10, 2025 | Influencers

Right, so I was chatting with Ella the other day, a total whizz in the tokenomics space, about something that’s been bugging me. We were talking about these ‘in-depth’ articles for token founders, you know, the ones promising overnight success...

Turning Fumbles into Fortunes: Crisis Management for Token Launches

by Gavin Smith | Oct 9, 2025 | Influencers

Alright, buckle up, token founders! We’re diving deep into the murky waters of crisis management, specifically how to navigate the social media storm that can either make or break your launch. I recently had a fascinating chat with Amelia, a seasoned PR consultant who...

Cracking the Crypto ROI Code: Beyond Likes and Lambos

by Gavin Smith | Oct 8, 2025 | Influencers

Right, so, launching a token… we all know the drill, right? Hype, hope, and the nagging feeling that you’re throwing money into a digital bonfire. I’m diving deep into social influence for token founders, the stuff that genuinely moves the needle –...
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