by Gavin Smith | Mar 29, 2026 | Influencers
Right, so I was chatting with Leo the other day, he’s knee-deep in launching his own DeFi token. He was buzzing with excitement, but also clearly apprehensive. “The hardest part isn’t the tech, mate,” he confessed, nursing his coffee....
by Gavin Smith | Mar 28, 2026 | Influencers
Right, let’s dive into something crucial for any token founder: building a successful, sustainable social influencing strategy. I’ve seen countless projects launch with a bang, only to fizzle out because their influencer engagement was, frankly, terrible....
by Gavin Smith | Mar 27, 2026 | Influencers
Right, let’s talk about something crucial to any token founder wading into the crypto space: building something real. I’ve been digging deep into the underbelly of hype-driven failures for my upcoming series, “The Anti-Pattern: Case Studies of...
by Gavin Smith | Mar 25, 2026 | Influencers
Right, let’s get down to brass tacks. We all know a token launch is a nerve-wracking beast. But what if you could actually predict what the market’s thinking? That’s where social listening comes in, and it’s more than just counting likes. I recently sat...
by Gavin Smith | Mar 24, 2026 | Influencers
Right, so, you’re launching a token. Exciting, isn’t it? You’ve poured your heart and soul into the project, crafted a whitepaper that sings, and built a solid use case. Now, how do you get the word out? Influencer marketing, of course! But hold your...
by Gavin Smith | Mar 23, 2026 | Influencers
Right, so you’re launching a token. Exciting times! You’ve probably poured over the whitepaper, tweaked the tokenomics, and dreamt of Lambos. But have you really thought about your community? And more importantly, how to build one that spans the globe...
