by Gavin Smith | Mar 9, 2026 | Influencers
Right, so I’m diving deep into something crucial for any token founder navigating the choppy waters of launch: leveraging social proof, but doing it ethically. We’re talking about the ‘Authority Bias Paradox’ – a mouthful, I know, but stick with me....
by Gavin Smith | Mar 8, 2026 | Influencers
Right, let’s have a proper chat about something absolutely crucial for any token founder these days: social media crisis management. You know, preparing for the inevitable storm of negative feedback and, let’s be honest, sometimes outright online attacks....
by Gavin Smith | Mar 7, 2026 | Influencers
Alright, buckle up, folks! Today I’m diving deep into something crucial for any token founder looking to nail their launch: ethical influencer marketing fuelled by… you guessed it, data! I’ve been chatting with Abby, a data whiz who’s been helping...
by Gavin Smith | Mar 6, 2026 | Influencers
Right, so I’ve just finished writing a piece that I think will really resonate with token founders wrestling with the influencer landscape. We’ve all seen those launches where a hyped-up influencer campaign falls flat, leaving everyone scratching their...
by Gavin Smith | Mar 4, 2026 | Influencers
Right, so let’s talk token launches. Exciting, right? But they can also be a bit of a rollercoaster, especially when the inevitable bumps – and sometimes, outright crises – hit. And trust me, in the age of social media, those bumps can feel like meteor strikes....
by Gavin Smith | Mar 3, 2026 | Influencers
Right, let’s talk about something crucial for any token founder: proving your social media efforts aren’t just shouting into the void. I’ve spent the last few months knee-deep in data, researching and writing a case study on how to accurately measure...
