by Gavin Smith | Aug 31, 2025 | Commentary/Thought Leadership
Right, so I’ve been diving deep into the world of token launches and how crucial a strong community is for success. It’s all over the articles. But what really caught my attention was the repeated emphasis on getting the community thing right. I’m...
by Gavin Smith | Aug 21, 2025 | Influencers
Right, so I’ve been digging deep into influencer marketing for token launches, trying to move past the usual ‘pump and dump’ mentality. You know, the kind where you just throw money at influencers, hope for a quick spike, and then watch the whole...
by Gavin Smith | Aug 21, 2025 | Commentary/Thought Leadership
Right, so I’ve been wrestling with this topic for a while now: how do you really build trust and credibility on social media for a token launch? It’s easy to say ‘be authentic,’ but what does that actually mean in practice when you’re...
by Gavin Smith | Aug 20, 2025 | Influencers
Right, so, you’re launching a token. Exciting, isn’t it? But beyond the hype and potential rewards lies a harsh reality: the internet never forgets, and negativity spreads like wildfire. We’ve all seen launches crumble under the weight of bad press,...
by Gavin Smith | Aug 19, 2025 | Influencers
So, I was chatting with Jay the other day, a seasoned veteran in the crypto launch space, and we were dissecting what makes or breaks a token launch when it comes to social influence. We weren’t talking about the usual ‘get a celebrity endorsement and...
