by Gavin Smith | Jan 20, 2026 | Commentary/Thought Leadership
Right, so I recently had a cracking chat with Alexander, a real veteran in the crypto space, about turning those post-ICO dreams into a rock-solid, sustainable reality. We were diving deep into the strategies needed after the initial hype dies down, specifically...
by Gavin Smith | Jan 19, 2026 | Influencers
Right, so I’ve been wrestling with this influencer thing for a while now, specifically how it applies to token launches. And let me tell you, seeing projects treat influencers as just another pump-and-dump tactic? It’s painful. It’s a short-sighted...
by Gavin Smith | Jan 18, 2026 | Influencers
Alright, let’s talk about something that can make or break your token launch: memes. Yes, those silly internet jokes. But don’t underestimate their power. In the crypto world, where community and online buzz reign supreme, memes can be absolute gold....
by Gavin Smith | Jan 18, 2026 | Commentary/Thought Leadership
Right, so I’ve been diving deep into articles about how crucial community is for a successful crypto token launch, and honestly, the whole legal side of things feels like navigating a minefield blindfolded. Specifically, I’m worried about how to keep...
by Gavin Smith | Jan 17, 2026 | Influencers
Right, let’s talk crypto. Specifically, let’s talk about the wild west that is crypto influencer marketing and how to avoid getting yourself (and your token) into hot water. I’ve been neck-deep in researching this for a series of in-depth articles...
