by Gavin Smith | Oct 23, 2025 | Commentary/Thought Leadership
Right, so I was just chewing the fat with Nicholas the other day about this article I’m working on – something about how crucial community is on social media when you’re prepping for a token launch. Specifically, we were digging into how to knit social media...
by Gavin Smith | Oct 22, 2025 | Influencers
So, I was chatting with Reece the other day, right? He’s been through the wringer with a couple of token launches, some more successful than others. We were chewing the fat about ‘The Long Game’ – building that resilient community – and it struck me...
by Gavin Smith | Oct 21, 2025 | Influencers
Right, so I’ve just finished a deep dive into the surprisingly tricky world of influencer marketing within the crypto space. And what a journey it’s been! I’m talking in-depth articles, aimed squarely at you, the token founder, who’s probably...
by Gavin Smith | Oct 21, 2025 | Commentary/Thought Leadership
Alright folks, grab a cuppa, because today we’re diving deep into the fascinating world of tokenomics and community governance. We often hear about project ideas, flashy marketing, but what truly separates a flash-in-the-pan from a sustainable success story? I...
by Gavin Smith | Oct 14, 2025 | Influencers
Right, so I was chewing the fat with Courtney the other day, and we got talking about this new series of articles I’m working on. The whole thing is about helping token founders navigate the frankly bonkers world of crypto social influencing. I’m trying to...
