by Gavin Smith | Sep 2, 2025 | Commentary/Thought Leadership
Okay, so I’ve been diving deep into the world of crypto projects, and honestly, the sheer volume of them is mind-boggling. You see these amazing ideas being thrown around, revolutionary concepts promising to change the world. But what separates the projects that...
by Gavin Smith | Aug 31, 2025 | Influencers
Right, so I was chatting with Joseph the other day, a sharp cookie who’s launched a couple of successful tokens. We were chewing over something that’s plagued a lot of new token projects: influencer marketing gone wrong. Not just a little wrong, but...
by Gavin Smith | Aug 31, 2025 | Commentary/Thought Leadership
Right, so I’ve been diving deep into the world of token launches and how crucial a strong community is for success. It’s all over the articles. But what really caught my attention was the repeated emphasis on getting the community thing right. I’m...
by Gavin Smith | Aug 21, 2025 | Influencers
Right, so I’ve been digging deep into influencer marketing for token launches, trying to move past the usual ‘pump and dump’ mentality. You know, the kind where you just throw money at influencers, hope for a quick spike, and then watch the whole...
by Gavin Smith | Aug 21, 2025 | Commentary/Thought Leadership
Right, so I’ve been wrestling with this topic for a while now: how do you really build trust and credibility on social media for a token launch? It’s easy to say ‘be authentic,’ but what does that actually mean in practice when you’re...
