by Gavin Smith | Jan 6, 2026 | Commentary/Thought Leadership
Alright, let’s talk token launches. We all know hype is king, but a truly successful launch needs more than just flash-in-the-pan excitement. It needs a vibrant, engaged community. And how do we know if our community-building efforts are paying off? That’s...
by Gavin Smith | Jan 6, 2026 | Influencers
Right, so I was chatting with Freddie the other day, another founder wading through the wild west of crypto marketing, and the conversation inevitably turned to influencers. Freddie was lamenting how his last campaign flopped – all flash, no fire, as they say....
by Gavin Smith | Jan 5, 2026 | Influencers
Right, so I’m diving into the murky waters of meme tokens and how founders can navigate the viral currents without capsizing their entire project. I managed to grab a chat with Jay, a guy who’s been knee-deep in this stuff for a while, launching and...
by Gavin Smith | Jan 4, 2026 | Commentary/Thought Leadership
Right, let’s talk security, shall we? I was catching up with Peter the other day, a real veteran in the community management game, especially when it comes to crypto projects and token launches. We were chewing the fat about how crucial a strong online community...
by Gavin Smith | Jan 4, 2026 | Influencers
Right, so I was chatting with Benjamin the other day, a seasoned token founder, and the topic of influencer marketing came up. We weren’t talking about your run-of-the-mill shilling; we were deep-diving into how to actually motivate influencers to build...
