by Gavin Smith | Nov 23, 2025 | Commentary/Thought Leadership
So, I was grabbing a coffee with Muhammad the other day, and we got talking – as you do in crypto circles – about raising finance for token projects. Specifically, we were chewing over a few articles I’d been reading about ICOs, IEOs, and STOs. I wanted his...
by Gavin Smith | Nov 22, 2025 | Influencers
Right, let’s talk about influencer marketing for token launches. Not the fluffy stuff everyone else is peddling, but the nitty-gritty, make-or-break decisions that separate a rocket launch from a damp squib. We’re diving deep into something crucial:...
by Gavin Smith | Nov 21, 2025 | Influencers
Alright, buckle up token founders, because we’re diving deep into a topic that separates the moonshot projects from the… well, the ones that fizzle out. We’re talking about measuring the ROI of your social influence campaigns. Forget just watching the...
by Gavin Smith | Nov 21, 2025 | Commentary/Thought Leadership
Right, so I’ve been wrestling with the big beast that is ‘Marketing & Public Relations Strategies for Token Launches,’ specifically focusing on how social media can be your best mate (or worst enemy!) when raising finance for your token project....
by Gavin Smith | Nov 20, 2025 | Influencers
Right, so picture this: I’m sat down with Morgan, a legal eagle specialising in all things crypto and marketing. We’re digging deep into the murky world of influencer marketing for token launches, specifically the regulatory minefield. Forget the moonboys...
