by Gavin Smith | Nov 17, 2025 | Commentary/Thought Leadership
Right, so I’ve just finished a piece titled “PR Amplified: Using Social Media to Boost Your Token Launch Press Coverage,” and honestly, it’s been a fascinating journey. The heart of it lies in how we can make our PR efforts sing by cleverly...
by Gavin Smith | Nov 16, 2025 | Influencers
Right, let’s talk influencers. Not the flash-in-the-pan, pump-and-dump brigade, but the real deal – those who can genuinely help a token launch succeed long after the initial buzz dies down. I’ve been diving deep into how token founders can move beyond...
by Gavin Smith | Nov 15, 2025 | Influencers
Right, let’s talk about something close to my heart: turning your token launch into a proper success story using the power of influencers. But not just any influencer campaign; we’re diving deep into gamification and incentive structures that actually...
by Gavin Smith | Nov 15, 2025 | Commentary/Thought Leadership
Right, so I’ve just wrapped up a fascinating exploration into the world of influencer marketing, specifically within the context of building thriving communities around token launches. It wasn’t just about slapping a pretty face on a promotion; it was...
by Gavin Smith | Nov 14, 2025 | Influencers
Right, so I was chewing the fat with Morgan the other day, a token founder who’s been through the social media wringer more than once. We were talking about my deep-dive articles aimed at token founders about social influence – the kind that goes beyond the...