Crypto Influencers: Playing by the Rules

Right, so I was just chewing the fat with Scott the other day, and we got talking about something that’s been bugging me in the crypto space – influencer marketing and how easily it can go wrong. Specifically, how token founders can navigate the absolute...

Decoding Influencer ROI: Data is Your Compass

Right, let me tell you about a really insightful chat I had with Lewis the other day. We were chewing the fat about influencer marketing, specifically how token founders can avoid the common pitfalls and actually get a decent return on investment. You see, there are...