by Gavin Smith | Oct 3, 2025 | Commentary/Thought Leadership
Right, so I managed to grab a coffee (virtually, of course!) with Anna, who’s basically a wizard when it comes to community management in the crypto space. We were chewing the fat about articles on building strong social media communities for token launches, and...
by Gavin Smith | Oct 2, 2025 | Influencers
Right, let’s talk influencer marketing – but not the shallow, pump-and-dump stuff everyone’s tired of. We’re diving deep into building lasting token value through genuine community engagement, powered by – you guessed it – gamification. I was...
by Gavin Smith | Oct 1, 2025 | Influencers
Right, so I’ve been wrestling with something that’s becoming increasingly crucial for token founders looking to leverage the power of social influence: navigating the regulatory landscape of crypto promotions. It’s a minefield, frankly, but one we...
by Gavin Smith | Oct 1, 2025 | Commentary/Thought Leadership
Right, so I’ve been knee-deep in the world of token launches lately, specifically looking at how a vibrant community can make or break a project. And honestly, the sheer power of engaged individuals is astounding. What’s even more fascinating is how...
by Gavin Smith | Sep 30, 2025 | Influencers
Right, so I was chatting with Christopher the other day – he’s launching a new DeFi token focused on sustainable agriculture, really interesting stuff. He was understandably buzzing about influencer marketing but also clearly a bit worried. ‘It’s not...
