by Gavin Smith | Dec 31, 2025 | Commentary/Thought Leadership
Right, let’s talk about something crucial for any token project seeking funding: proving your liquidity strategy is actually, well, working. We all know the story – you’ve built something amazing, secured some initial investment, but now you need to...
by Gavin Smith | Dec 31, 2025 | Influencers
Right, let’s dive into something that’s been buzzing in my head for weeks – how the metaverse and virtual influencers can totally revolutionize token marketing. I was chatting with Sofia the other day, a seriously sharp cookie in the blockchain space, and...
by Gavin Smith | Dec 30, 2025 | Influencers
Alright everyone, let’s talk influencer marketing for token launches – but let’s ditch the tired tropes. We’re diving deep, beyond the usual ‘pay-per-post’ model, into something far more sustainable: appealing to an influencer’s altruism and shared...
by Gavin Smith | Dec 29, 2025 | Commentary/Thought Leadership
Right, so I was chatting with Isobel the other day – she’s proper switched on when it comes to crypto, especially DAOs – and we got deep into this article about raising finance for token projects. Specifically, we were chewing over how DAOs can be game-changers...
by Gavin Smith | Dec 29, 2025 | Influencers
Right, let’s talk crypto. Not just the moonshots and memes, but the nitty-gritty reality of launching a token and making it stick. You’ve probably heard it all before: ‘Social media is key!’ ‘Get those influencers!’ But how much of...
