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Decoding Influencer ROI: Data’s the Key to Token Launch Success

by Gavin Smith | Dec 7, 2025 | Influencers

Right, let’s talk token launches and influencers. Forget the fluffy stuff you usually hear. We’re diving deep, because honestly, seeing so many token projects squander budgets on vanity metrics has been painful. The truth is, a shiny follower count means...

From Hype to Harmony: Building a Token Influencer Strategy That Lasts

by Gavin Smith | Dec 6, 2025 | Influencers

Right, let’s talk influencers. Not the fleeting, flash-in-the-pan type that pump and dump projects – we’re after the real deal. In my experience, lasting success for your token isn’t about instant gratification; it’s about forging genuine...

Community is King: UGC for Token Triumph

by Gavin Smith | Dec 5, 2025 | Commentary/Thought Leadership

Right, so I’ve been diving deep into the world of token launches lately, and honestly, it’s a bit of a jungle out there. Everyone’s shouting about their project, their tech, their groundbreaking this-and-that. But something kept nagging at me:...

Beyond the Bottom Line: Influencer Altruism in Token Launches

by Gavin Smith | Dec 4, 2025 | Influencers

Right, let’s talk about something crucial for any token founder looking to launch successfully: influencer engagement. We all know slapping a few coins in a promoter’s wallet can get you a temporary buzz. But what about sustainable growth? What about a...

Micro-Power: Decentralising Your Token’s Influence

by Gavin Smith | Dec 3, 2025 | Influencers

So, I was chatting with Charlie the other day about a problem many token founders face: how to actually get the word out about their project in a genuine, effective way. We’ve all seen the cringeworthy influencer endorsements – the kind that scream ‘paid...
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