by Gavin Smith | Aug 15, 2025 | Commentary/Thought Leadership
Right, so I sat down with Ben the other day – a proper wizard when it comes to launching tokens and, crucially, keeping the whole thing from imploding when things get a bit sticky. We were chewing the fat about how crucial a strong community is for any token’s...
by Gavin Smith | Aug 14, 2025 | Influencers
Right, let’s dive into this metaverse and virtual influencer thing. I was just chatting with Alisha about this the other day – she’s pretty clued up on the Web3 scene – and we were bouncing ideas around about how it all fits into token marketing....
by Gavin Smith | Aug 13, 2025 | Commentary/Thought Leadership
Right, so I was chatting with Eleanor the other day, you know, Eleanor from the Blockchain Meetup group? We were grabbing a coffee, and the conversation inevitably drifted towards crypto, specifically, the bane and boon of every project: tokenomics. I’ve been...
by Gavin Smith | Aug 13, 2025 | Influencers
Right, let’s delve into something crucial for any token founder: social proof. Forget the flimsy hype; we’re talking about the deep psychology driving adoption, and how to harness it ethically to build a thriving community. I’ve spent months...
by Gavin Smith | Mar 27, 2023 | Blog, Commentary/Thought Leadership, Opinions
Central Banks globally are raising concerns about the impact that interest rate increases are having on banking solvency. With US inflation currently standing at 6%, 2.5% over the 10Yr bond yield and nearly a full 1.5% above the fed funds rate. Analysts are starting...
