by Gavin Smith | Aug 31, 2025 | Commentary/Thought Leadership
Right, so I’ve been diving deep into the world of token launches and how crucial a strong community is for success. It’s all over the articles. But what really caught my attention was the repeated emphasis on getting the community thing right. I’m...
by Gavin Smith | Aug 21, 2025 | Commentary/Thought Leadership
Right, so I’ve been wrestling with this topic for a while now: how do you really build trust and credibility on social media for a token launch? It’s easy to say ‘be authentic,’ but what does that actually mean in practice when you’re...
by Gavin Smith | Aug 19, 2025 | Commentary/Thought Leadership
Right, so I was chatting with Harvey the other day – he’s been deep in the crypto launch scene for a while now – and we got onto the whole social media shebang. Specifically, about articles you see banging on about how vital community is for a successful token...
by Gavin Smith | Aug 17, 2025 | Commentary/Thought Leadership
Right, so, you’ve got this awesome blockchain project, right? The tech is revolutionary, the team is brilliant… but nobody’s investing. Sound familiar? I’ve been there. Turns out, a whitepaper filled with jargon and good intentions just isn’t enough....
by Gavin Smith | Aug 15, 2025 | Commentary/Thought Leadership
Right, so I sat down with Ben the other day – a proper wizard when it comes to launching tokens and, crucially, keeping the whole thing from imploding when things get a bit sticky. We were chewing the fat about how crucial a strong community is for any token’s...
by Gavin Smith | Aug 13, 2025 | Commentary/Thought Leadership
Right, so I was chatting with Eleanor the other day, you know, Eleanor from the Blockchain Meetup group? We were grabbing a coffee, and the conversation inevitably drifted towards crypto, specifically, the bane and boon of every project: tokenomics. I’ve been...
