by Gavin Smith | Feb 5, 2026 | Influencers
I was grabbing a coffee with Aaron the other day, a founder neck-deep in launching his new token. He was visibly frustrated. “My marketing spend’s through the roof,” he sighed, stirring his latte a little too vigorously, “but I can’t seem...
by Gavin Smith | Feb 4, 2026 | Influencers
Right, let’s talk about something that keeps a lot of token founders up at night: proving that your social media efforts are actually worth the investment. We all know social influence can make or break a token launch. A well-orchestrated campaign can send your...
by Gavin Smith | Feb 3, 2026 | Influencers
Right, so you’re launching a token. Exciting times! But let’s be real, the crypto world isn’t the Wild West anymore. The regulators are watching, and they’re particularly keen on how you’re using influencers to hype your project....
by Gavin Smith | Feb 1, 2026 | Influencers
Right, so I’ve just finished wrestling with a fascinating, if slightly manic, beast: measuring the actual return on investment of meme marketing for token launches. You know, that slightly terrifying intersection of crypto, internet culture, and the human...
by Gavin Smith | Jan 31, 2026 | Influencers
Right, so you’re launching a token. Exciting, right? But let’s be brutally honest, it’s not all Lambos and moonshots. The internet, especially the crypto space, can be a viper’s nest of negativity, misinformation, and downright malicious...
by Gavin Smith | Jan 30, 2026 | Influencers
So, I recently sat down with Finley, a whizz when it comes to crypto token launches, to delve deep into something crucial for any founder hoping to make a splash: data-driven influencer campaigns. We’re not talking surface-level stuff here, but a proper,...
