by Gavin Smith | Oct 5, 2025 | Influencers
So, I was chatting with Jennifer the other day, a seriously sharp cookie when it comes to marketing, and we got onto the topic that always gets me fired up: crypto token launches and influencer marketing. More specifically, why so many of them flop. We weren’t...
by Gavin Smith | Oct 4, 2025 | Influencers
Right, so picture this: you’ve got this brilliant new crypto token. You’re buzzing. Time to unleash it on the world, right? But hold your horses. I recently sat down with Emma, a lawyer specialising in crypto compliance, and honestly, the things she told...
by Gavin Smith | Oct 3, 2025 | Influencers
Right, so I grabbed a virtual coffee with Erin the other day to pick her brain about something that’s been bugging me – how social proof really affects token launches. We all know it does, but understanding the why and how is crucial, especially for token founders...
by Gavin Smith | Oct 2, 2025 | Influencers
Right, let’s talk influencer marketing – but not the shallow, pump-and-dump stuff everyone’s tired of. We’re diving deep into building lasting token value through genuine community engagement, powered by – you guessed it – gamification. I was...
by Gavin Smith | Oct 1, 2025 | Influencers
Right, so I’ve been wrestling with something that’s becoming increasingly crucial for token founders looking to leverage the power of social influence: navigating the regulatory landscape of crypto promotions. It’s a minefield, frankly, but one we...
by Gavin Smith | Sep 30, 2025 | Influencers
Right, so I was chatting with Christopher the other day – he’s launching a new DeFi token focused on sustainable agriculture, really interesting stuff. He was understandably buzzing about influencer marketing but also clearly a bit worried. ‘It’s not...
