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Crypto Influence: Staying on the Right Side of the Law

by Gavin Smith | Sep 11, 2025 | Influencers

Right, let’s dive straight in. As token founders, we all know social influencing can be the rocket fuel, or the kryptonite, for a token launch. You nail it, and you’re looking at a community buzzing with excitement and real investment. You mess it up?...

Beyond the Avatar: Investing in Tech for Metaverse Token Launches

by Gavin Smith | Sep 9, 2025 | Influencers

Right, let’s talk metaverse and virtual influencers. As someone knee-deep in the world of tokenomics and social influence, I’ve seen firsthand how these digital characters can launch a project into the stratosphere… or completely tank it. And the key, the...

Segmentation in the Simulation: Hyper-Specific Influencers for Token Success in the Metaverse

by Gavin Smith | Sep 8, 2025 | Influencers

Right, let’s dive into something truly fascinating: the metaverse and virtual influencers, and how they’re completely reshaping token marketing. I’ve been buried deep in research on this, specifically for token founders looking to launch with a bang,...

From Hype to Harmony: Crafting Enduring Influencer Bonds

by Gavin Smith | Sep 7, 2025 | Influencers

Right, so I was chatting with Rebecca the other day – she’s deep in the trenches of launching her own DeFi project – and we got onto the thorny topic of influencers. Everyone knows they’re vital for token launches, but as Rebecca pointed out, it’s so easy...

From Hype to Harmony: Building a Token Influencer Strategy for the Long Haul

by Gavin Smith | Sep 6, 2025 | Influencers

Right, let’s talk influencers. Not just about the flashy launch-day promos, but the real, gritty business of building a lasting community around your token. I’ve seen token projects skyrocket, then crash and burn, all because their influencer strategy was...

Gamified Growth: How to Incentivise Influencers for Token Longevity

by Gavin Smith | Sep 5, 2025 | Influencers

Right, let’s talk influencer marketing, but not the fluffy, surface-level stuff. We’re diving deep into gamification and incentives – the real engine room for driving long-term token value. I’ve seen too many founders treat influencers like billboards,...
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