by Gavin Smith | Jan 12, 2026 | Influencers
So, I was chatting with Samantha the other day – she’s deep into the crypto space, advising token founders on their marketing strategies. We got talking about something that’s been bugging me for a while: the fleeting nature of most influencer marketing in this...
by Gavin Smith | Jan 11, 2026 | Influencers
Right, so you’re a token founder. You’ve poured your heart and soul into building this thing, and now you need to get it out there. Social media influence is the obvious lever, but let’s be honest, just throwing money at ‘influencers’ and...
by Gavin Smith | Jan 10, 2026 | Influencers
So, I was chatting with Emma the other day, a token founder knee-deep in launching her new project, ‘CosmicDust’. She was tearing her hair out, bless her. “I’m throwing money at influencers,” she groaned, “but I’ve no clue if...
by Gavin Smith | Jan 9, 2026 | Influencers
Alright, so I was chatting with Sebastian the other day, and we got deep into the psychology of token adoption. See, I’m prepping a series of articles aimed at token founders – the real deal, not just surface-level fluff, about how social influence can make or...
by Gavin Smith | Jan 8, 2026 | Influencers
Right, let’s talk influencer marketing for token launches. You’re a token founder, buzzing with innovation, but knowing the crypto space, you’re also wary of all the noise. We’re not talking surface-level fluff here; we’re diving deep...
by Gavin Smith | Jan 7, 2026 | Influencers
Right, so I’ve been diving deep into something crucial for token founders: leveraging social proof to skyrocket adoption. It’s not just about shouting from the rooftops; it’s about understanding the psychology behind why people jump on board, and...
