by Michelle Pugta | May 6, 2026 | Blog, Token Launch Masterclass
Hello and welcome back! Let me paint a vivid picture that might feel uncomfortably familiar: A founder proudly shows me their Twitter profile with 87,000 followers, beaming like they’ve just won the Super Bowl. Then I ask to see their Discord. It’s a digital...
by Austin Cooper | Apr 27, 2026 | Blog, Token Launch Masterclass
Hello and welcome back to the Token Launch Masterclass! Today we’re tackling one of the most dangerous minefields in crypto launches: working with Key Opinion Leaders, better known as KOLs or crypto influencers. Let me paint a vivid picture. Early in my career, I...