News & Insights
Cracking the Code: Funding Your Token with Twitter’s Secrets
Right, so you're building the next big thing in crypto, a revolutionary token. Fantastic! But building it is only half the battle. Getting that...
Gamified Growth: How to Incentivise Influencers for Token Longevity
Right, let's talk influencer marketing, but not the fluffy, surface-level stuff. We're diving deep into gamification and incentives – the real...
Authenticity Over Algorithms: Finding the Right Influencer Fit
Right, so I was chatting with Luke the other day, and he was telling me about the absolute minefield that influencer marketing can be for new token...
Decoding Tokenomics: My Chat with Charlotte About New Tokens
Right, let's talk tokenomics! I was chatting with Charlotte the other day, and we got deep into the weeds about why understanding tokenomics is...
Token Launch Strategies: 2017 vs. 2025
Token launches are shaped as much by market cycles as by innovation. The difference between launching in 2017 and launching in 2025 illustrates how conditions define strategy, opportunity, and risk.
Dodging Disaster: Crisis Management in the Social Media Minefield for Token Launches
Right, so, you're launching a token. Exciting, isn't it? But let's be brutally honest, the crypto space is a volatile beast. One wrong move, one...
Unmasking Influence: Finding Your Token’s True Voice
Right, so I was chatting with Joseph the other day, a founder wrestling with his token's launch. He was clearly frustrated, throwing around words...
Tokenomics: The Heart of Community Governance
Okay, so I've been diving deep into the world of crypto projects, and honestly, the sheer volume of them is mind-boggling. You see these amazing...
First Step Fiascos: The Friends & Family Funding Trap
Why Friends & Family Feels Safe (But Isn’t): The thing about friends-and-family rounds is they look deceptively simple. You’re not pitching to strangers, you don’t need a perfect deck, and you can raise the money fast.
But under the surface, this “safe” round is full of hidden traps:
Beyond Vanity Metrics: Finding Your True Influencer Match
Right, so I was chatting with Joseph the other day, a sharp cookie who’s launched a couple of successful tokens. We were chewing over something...