by Gavin Smith | Jan 14, 2026 | Commentary/Thought Leadership
Alright, so, I’ve been diving deep into articles about raising finance for token projects – exciting stuff, right? But one thing keeps popping up: navigating the legal and regulatory minefield. It’s enough to make your head spin. Luckily, I had a chat with...
by Gavin Smith | Jan 13, 2026 | Influencers
Alright, buckle up token founders, because we’re diving deep into the metaverse. This isn’t your grandma’s marketing strategy, this is about building a digital presence with serious staying power. I recently sat down with Tegan, a metaverse...
by Gavin Smith | Jan 12, 2026 | Influencers
So, I was chatting with Samantha the other day – she’s deep into the crypto space, advising token founders on their marketing strategies. We got talking about something that’s been bugging me for a while: the fleeting nature of most influencer marketing in this...
by Gavin Smith | Jan 12, 2026 | Commentary/Thought Leadership
Right, let’s talk crypto social media, specifically how to navigate the legal minefield. I was chatting with Gabriel the other day about this – he’s been deeply involved in launching several crypto tokens, so he knows a thing or two about the pressures of...
by Gavin Smith | Jan 11, 2026 | Influencers
Right, so you’re a token founder. You’ve poured your heart and soul into building this thing, and now you need to get it out there. Social media influence is the obvious lever, but let’s be honest, just throwing money at ‘influencers’ and...
