by Gavin Smith | Jan 10, 2026 | Influencers
So, I was chatting with Emma the other day, a token founder knee-deep in launching her new project, ‘CosmicDust’. She was tearing her hair out, bless her. “I’m throwing money at influencers,” she groaned, “but I’ve no clue if...
by Gavin Smith | Jan 10, 2026 | Commentary/Thought Leadership
Right, so you’re thinking about launching a token. Exciting times! But before you dive headfirst into whitepapers and influencer marketing, let’s talk about something absolutely critical: tokenomics. I’ve been knee-deep in this space for a while now,...
by Gavin Smith | Jan 9, 2026 | Influencers
Alright, so I was chatting with Sebastian the other day, and we got deep into the psychology of token adoption. See, I’m prepping a series of articles aimed at token founders – the real deal, not just surface-level fluff, about how social influence can make or...
by Gavin Smith | Jan 8, 2026 | Influencers
Right, let’s talk influencer marketing for token launches. You’re a token founder, buzzing with innovation, but knowing the crypto space, you’re also wary of all the noise. We’re not talking surface-level fluff here; we’re diving deep...
by Gavin Smith | Jan 8, 2026 | Commentary/Thought Leadership
Right, so I had a really interesting chat with Caitlin the other day about all this stuff surrounding token launches and how crucial social media is. We were specifically diving into how to handle a crisis and respond to criticism online, especially when things...
