by Gavin Smith | Oct 23, 2025 | Influencers
Right, so, I’ve been diving deep into how token founders can actually make influencer marketing work, beyond the usual fluff. Forget just vanity metrics – we’re talking real ROI. I managed to grab Zoe, a real whizz when it comes to blockchain marketing,...
by Gavin Smith | Oct 23, 2025 | Commentary/Thought Leadership
Right, so I was just chewing the fat with Nicholas the other day about this article I’m working on – something about how crucial community is on social media when you’re prepping for a token launch. Specifically, we were digging into how to knit social media...
by Gavin Smith | Oct 22, 2025 | Influencers
So, I was chatting with Reece the other day, right? He’s been through the wringer with a couple of token launches, some more successful than others. We were chewing the fat about ‘The Long Game’ – building that resilient community – and it struck me...
by Gavin Smith | Oct 21, 2025 | Influencers
Right, so I’ve just finished a deep dive into the surprisingly tricky world of influencer marketing within the crypto space. And what a journey it’s been! I’m talking in-depth articles, aimed squarely at you, the token founder, who’s probably...
by Gavin Smith | Oct 21, 2025 | Commentary/Thought Leadership
Alright folks, grab a cuppa, because today we’re diving deep into the fascinating world of tokenomics and community governance. We often hear about project ideas, flashy marketing, but what truly separates a flash-in-the-pan from a sustainable success story? I...
