by Gavin Smith | Jan 18, 2026 | Influencers
Alright, let’s talk about something that can make or break your token launch: memes. Yes, those silly internet jokes. But don’t underestimate their power. In the crypto world, where community and online buzz reign supreme, memes can be absolute gold....
by Gavin Smith | Jan 18, 2026 | Commentary/Thought Leadership
Right, so I’ve been diving deep into articles about how crucial community is for a successful crypto token launch, and honestly, the whole legal side of things feels like navigating a minefield blindfolded. Specifically, I’m worried about how to keep...
by Gavin Smith | Jan 17, 2026 | Influencers
Right, let’s talk crypto. Specifically, let’s talk about the wild west that is crypto influencer marketing and how to avoid getting yourself (and your token) into hot water. I’ve been neck-deep in researching this for a series of in-depth articles...
by Gavin Smith | Jan 16, 2026 | Influencers
Right, so you’re a token founder, pumped about your project, ready to unleash it on the world. And you’re thinking social media – influencer campaigns, Twitter threads, maybe even a TikTok dance challenge (shudder). But how do you know if it’s...
by Gavin Smith | Jan 16, 2026 | Commentary/Thought Leadership
Right, so you’re launching a token. Fantastic! You’ve probably spent ages building the tech, crafting the whitepaper, and dreaming of disrupting the world. But here’s a truth bomb: even the most revolutionary idea can flop if nobody knows about it....
