by Gavin Smith | Feb 10, 2026 | Commentary/Thought Leadership
Right, let’s talk crypto, social media, and the AI revolution – a delightful cocktail of potential and pitfalls. I’ve been wrestling with the ever-shifting landscape of social media marketing for crypto tokens, specifically focusing on how to stay on the...
by Gavin Smith | Feb 9, 2026 | Influencers
Right, let me tell you about a really insightful chat I had with Lewis the other day. We were chewing the fat about influencer marketing, specifically how token founders can avoid the common pitfalls and actually get a decent return on investment. You see, there are...
by Gavin Smith | Feb 8, 2026 | Influencers
So, I was chatting with Mia the other day, a seasoned community manager who’s seen a fair few token launches go boom… or bust. We were deep-diving into something I’m increasingly obsessed with: the psychology of social proof and how it impacts token...
by Gavin Smith | Feb 8, 2026 | Commentary/Thought Leadership
So, I recently had a brilliant chat with Emily, a real guru when it comes to community building for crypto projects. We dove deep into something I’ve been pondering a lot lately: what happens after the token launch? How do you keep that initial buzz going and,...
by Gavin Smith | Feb 7, 2026 | Influencers
Right, let’s talk about influencers. Not just the shiny, follower-laden types, but the ones who can genuinely make or break your token launch. I’ve been diving deep into this for a series of articles aimed squarely at token founders, the ones who...
