by Gavin Smith | Aug 19, 2025 | Commentary/Thought Leadership
Right, so I was chatting with Harvey the other day – he’s been deep in the crypto launch scene for a while now – and we got onto the whole social media shebang. Specifically, about articles you see banging on about how vital community is for a successful token...
by Gavin Smith | Aug 18, 2025 | Influencers
Right, let’s talk about something crucial for a successful token launch: turning influencer collaborations into a content engine that keeps on giving. We’re not just talking about a single shout-out; we’re aiming for sustainable engagement and amplified...
by Gavin Smith | Aug 17, 2025 | Influencers
Right, let’s talk token launches. We’ve all seen the flashy campaigns, the celebrity endorsements, the follower counts in the millions. But how many of those translate into genuine engagement, real adoption, and a thriving community? In my experience,...
by Gavin Smith | Aug 17, 2025 | Commentary/Thought Leadership
Right, so, you’ve got this awesome blockchain project, right? The tech is revolutionary, the team is brilliant… but nobody’s investing. Sound familiar? I’ve been there. Turns out, a whitepaper filled with jargon and good intentions just isn’t enough....
by Gavin Smith | Aug 16, 2025 | Influencers
Right, let’s dive deep into the world of influencer marketing for token launches, but ditch the surface-level stuff. I’ve been chatting with Poppy, a marketing whiz who’s seen it all – the soaring successes and the face-planting failures. Her...
