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Long Game Loyalty: Building a Token Community That Lasts

by Gavin Smith | Mar 30, 2026 | Influencers

Right, so I’ve been digging deep into this whole ‘token launch success’ thing, specifically how social engagement – when done right – can absolutely make or break you. I recently had a chat with Tia, who’s been knee-deep in community management for...

Taming the FUD Dragon: A Token Founder’s Guide

by Gavin Smith | Mar 29, 2026 | Influencers

Right, so I was chatting with Leo the other day, he’s knee-deep in launching his own DeFi token. He was buzzing with excitement, but also clearly apprehensive. “The hardest part isn’t the tech, mate,” he confessed, nursing his coffee....

Tokenomics: More Than Just a Buzzword – Your Funding Lifeline

by Gavin Smith | Mar 29, 2026 | Commentary/Thought Leadership

Right, so you’ve poured your heart and soul into this amazing token project. You’ve got the tech, the team, and a vision that could change the world. But here’s the truth: passion projects don’t pay the bills, and neither does a half-baked...

Decentralized Influencer Marketing: Building a Network of Micro-Influencers and Community Ambassadors

by Gavin Smith | Mar 28, 2026 | Influencers

Right, let’s dive into something crucial for any token founder: building a successful, sustainable social influencing strategy. I’ve seen countless projects launch with a bang, only to fizzle out because their influencer engagement was, frankly, terrible....

Tokenomics: More Than Just Hype, It’s Our Future

by Gavin Smith | Mar 27, 2026 | Commentary/Thought Leadership

Right, so, I was chatting with Adam the other day – a sharp cookie, been around the crypto block a few times – about our project, let’s call it ‘Project Phoenix’. We’re building something genuinely cool, aiming to revolutionise decentralised...
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Recent Posts

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