by Gavin Smith | Aug 18, 2025 | Influencers
Right, let’s talk about something crucial for a successful token launch: turning influencer collaborations into a content engine that keeps on giving. We’re not just talking about a single shout-out; we’re aiming for sustainable engagement and amplified...
by Gavin Smith | Aug 17, 2025 | Influencers
Right, let’s talk token launches. We’ve all seen the flashy campaigns, the celebrity endorsements, the follower counts in the millions. But how many of those translate into genuine engagement, real adoption, and a thriving community? In my experience,...
by Gavin Smith | Aug 17, 2025 | Commentary/Thought Leadership
Right, so, you’ve got this awesome blockchain project, right? The tech is revolutionary, the team is brilliant… but nobody’s investing. Sound familiar? I’ve been there. Turns out, a whitepaper filled with jargon and good intentions just isn’t enough....
by Gavin Smith | Aug 16, 2025 | Influencers
Right, let’s dive deep into the world of influencer marketing for token launches, but ditch the surface-level stuff. I’ve been chatting with Poppy, a marketing whiz who’s seen it all – the soaring successes and the face-planting failures. Her...
by Gavin Smith | Aug 15, 2025 | Influencers
Right, let’s talk metaverse marketing. I was chewing the fat with Lara the other day about this exact thing – specifically, how token founders can either nail it or completely faceplant when venturing into the metaverse with virtual influencers. We were...
