by Gavin Smith | Sep 15, 2025 | Commentary/Thought Leadership
Right, so, you’re gearing up for a token launch? Exciting times! But let’s be honest, social media can feel like navigating a minefield, especially when FUD (Fear, Uncertainty, and Doubt) starts flying. I recently sat down with David, a seasoned community...
by Gavin Smith | Sep 14, 2025 | Influencers
Right, so I’ve been diving deep into the world of crypto influencer marketing, specifically how it can absolutely make or break a token launch. You know, we’ve all seen the cringe-worthy shilling and the disastrous ‘pump and dump’ schemes. But...
by Gavin Smith | Sep 13, 2025 | Influencers
Right, let’s dive into something crucial for any token founder navigating the choppy waters of a launch: crisis management, social media firestorms, and the unsung hero – community governance. I recently had a great chat with Liam, a seasoned project lead...
by Gavin Smith | Sep 13, 2025 | Commentary/Thought Leadership
Alright, so I was chatting with Nicholas the other day, a real bright spark in the crypto space, and we got onto the ever-fascinating topic of tokenomics. Specifically, how it acts as a crucial line of defence for your network. We’ve all seen projects with...
by Gavin Smith | Sep 12, 2025 | Influencers
Right, so I was grabbing a coffee with Harry the other day – he’s been knee-deep in the crypto world since, well, forever – and we were chewing the fat about those in-depth articles I’m putting together for token founders. You know, the ones about leveraging social...
