by Gavin Smith | Nov 20, 2025 | Influencers
Right, so picture this: I’m sat down with Morgan, a legal eagle specialising in all things crypto and marketing. We’re digging deep into the murky world of influencer marketing for token launches, specifically the regulatory minefield. Forget the moonboys...
by Gavin Smith | Nov 19, 2025 | Influencers
I had a fascinating chat with Declan the other day about something I’ve been diving deep into lately: building a sustainable influencer strategy for token launches. You see, I’m convinced that the old model of just throwing money at influencers for a quick...
by Gavin Smith | Nov 19, 2025 | Commentary/Thought Leadership
Right, so I was chatting with Nathan the other day – he’s been knee-deep in crypto launches for ages, a real veteran. We were chewing the fat about all these articles buzzing around, you know, the ones hammering home the importance of community when you’re...
by Gavin Smith | Nov 18, 2025 | Influencers
Right, let’s talk crypto influencer marketing – specifically, how to avoid regulatory landmines. I was just chewing the fat with Elise, a token founder friend of mine, and she was saying how terrifying it is trying to get her head around the legal side of...
by Gavin Smith | Nov 17, 2025 | Influencers
Right, let’s talk token launches. We’ve all seen the headlines: some skyrocket, others… not so much. A massive piece of that puzzle? Influencer marketing. But it’s not just about throwing money at the biggest names and hoping for the best....
