by Gavin Smith | Jan 3, 2026 | Influencers
Right, let’s be honest. Launching a token is a rollercoaster. You’ve got the tech, the whitepaper, the community… but how do you really cut through the noise? I recently had a cracking chat with Cerys, a proper meme-wrangler who’s seen firsthand how...
by Gavin Smith | Jan 2, 2026 | Commentary/Thought Leadership
So, I sat down with Joshua the other day, someone who’s been knee-deep in the crypto world for ages. We were chewing over the fact that so many promising blockchain projects fizzle out, not because the idea was bad, but because their tokenomics were a complete...
by Gavin Smith | Jan 2, 2026 | Influencers
Right, let’s talk influencer marketing for token launches. You’ve probably seen the horror stories: flash-in-the-pan hype, massive dumps, and a community left holding the bag. We need to move way beyond that. My journey into crafting sustainable incentive...
by Gavin Smith | Jan 1, 2026 | Influencers
Right, so, I’m digging deep into the world of token launches and influencer marketing. It’s a minefield, isn’t it? Everyone’s chasing likes and pumping prices, but what about something… deeper? That’s what I’m exploring in this...
by Gavin Smith | Dec 31, 2025 | Commentary/Thought Leadership
Right, let’s talk about something crucial for any token project seeking funding: proving your liquidity strategy is actually, well, working. We all know the story – you’ve built something amazing, secured some initial investment, but now you need to...
