by Gavin Smith | Jan 24, 2026 | Influencers
Alright folks, buckle up! Today, I’m diving deep into the wild, wonderful, and occasionally terrifying world of meme culture and its impact on token launches. I’ve always been fascinated by how these seemingly silly online jokes can actually move markets,...
by Gavin Smith | Jan 23, 2026 | Influencers
Right, so I’ve been diving deep into the world of token launches and social influence lately. It’s fascinating how much weight a well-crafted campaign, driven by the right influencers, can carry. But it’s equally terrifying how quickly things can...
by Gavin Smith | Jan 22, 2026 | Commentary/Thought Leadership
Right, so I was chatting with Hollie the other day, and we got deep into the weeds about tokenomics. Not the fluffy, ‘we’re gonna change the world’ bit, but the nitty-gritty about how it actually impacts a project’s security and long-term...
by Gavin Smith | Jan 22, 2026 | Influencers
Alright, settle in folks. Today, I’m diving deep into something crucial for anyone launching a token: the psychology of social proof. I recently had a fascinating chat with Tegan, a behavioural economist, who shed some serious light on how we can ethically (and...
by Gavin Smith | Jan 21, 2026 | Influencers
So, I’ve been diving deep into the world of token launches recently, specifically how social influence, when done right, can be a game-changer, and when handled poorly, a complete disaster. Think boom vs. bust. One key area I wanted to unpack was transparency as...
