by Gavin Smith | Oct 26, 2025 | Influencers
Right, let’s talk influencers, eh? I was just chewing the fat with Morgan the other day about these in-depth articles I’m putting together for token founders. They’re all about how to actually leverage social influence – beyond the usual ‘get...
by Gavin Smith | Oct 25, 2025 | Influencers
So, I was chatting with Christopher the other day, and he was wrestling with something that’s becoming increasingly common in the crypto space: how to actually use the metaverse and virtual influencers for his token launch without it feeling…cringey. Christopher...
by Gavin Smith | Oct 25, 2025 | Commentary/Thought Leadership
Right, so you’re diving into the wild world of token projects, and you’re looking to raise finance? Been there, done that, got the t-shirt (and the sleepless nights!). There’s a ton of advice out there on pitch decks, valuations, and term sheets. But...
by Gavin Smith | Oct 24, 2025 | Influencers
Okay, so I’ve been diving deep into the whole ‘influencer marketing in Web3’ thing, specifically how it applies to token launches. Forget the same old tired advice – pump and dump tactics are so last year. What I’m really interested in is how...
by Gavin Smith | Oct 23, 2025 | Influencers
Right, so, I’ve been diving deep into how token founders can actually make influencer marketing work, beyond the usual fluff. Forget just vanity metrics – we’re talking real ROI. I managed to grab Zoe, a real whizz when it comes to blockchain marketing,...
