by Gavin Smith | Oct 5, 2025 | Commentary/Thought Leadership
Right, so you’re launching a token, are you? Congratulations! The hard work is only just beginning, though. In my experience, the secret sauce isn’t just a clever whitepaper or rock-solid tech, it’s the community. And how you incentivise them, how...
by Gavin Smith | Oct 4, 2025 | Influencers
Right, so picture this: you’ve got this brilliant new crypto token. You’re buzzing. Time to unleash it on the world, right? But hold your horses. I recently sat down with Emma, a lawyer specialising in crypto compliance, and honestly, the things she told...
by Gavin Smith | Oct 3, 2025 | Influencers
Right, so I grabbed a virtual coffee with Erin the other day to pick her brain about something that’s been bugging me – how social proof really affects token launches. We all know it does, but understanding the why and how is crucial, especially for token founders...
by Gavin Smith | Oct 3, 2025 | Commentary/Thought Leadership
Right, so I managed to grab a coffee (virtually, of course!) with Anna, who’s basically a wizard when it comes to community management in the crypto space. We were chewing the fat about articles on building strong social media communities for token launches, and...
by Gavin Smith | Oct 2, 2025 | Influencers
Right, let’s talk influencer marketing – but not the shallow, pump-and-dump stuff everyone’s tired of. We’re diving deep into building lasting token value through genuine community engagement, powered by – you guessed it – gamification. I was...
