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Regulatory Minefield: My Deep Dive into Crypto Influencer Compliance for Token Founders

by Gavin Smith | Oct 1, 2025 | Influencers

Right, so I’ve been wrestling with something that’s becoming increasingly crucial for token founders looking to leverage the power of social influence: navigating the regulatory landscape of crypto promotions. It’s a minefield, frankly, but one we...

My Deep Dive into Gamification: Fueling Token Launches with Community Power

by Gavin Smith | Oct 1, 2025 | Commentary/Thought Leadership

Right, so I’ve been knee-deep in the world of token launches lately, specifically looking at how a vibrant community can make or break a project. And honestly, the sheer power of engaged individuals is astounding. What’s even more fascinating is how...

Beyond the Likes: Finding Your Token’s Perfect Influencer Match

by Gavin Smith | Sep 30, 2025 | Influencers

Right, so I was chatting with Christopher the other day – he’s launching a new DeFi token focused on sustainable agriculture, really interesting stuff. He was understandably buzzing about influencer marketing but also clearly a bit worried. ‘It’s not...

Decoding Influence: Data’s Role in Token Launch Success

by Gavin Smith | Sep 29, 2025 | Influencers

Right, let’s talk influencer marketing for token launches – and not just the same old fluff everyone else is churning out. I was chatting with Caitlin the other day, a whiz in the crypto space, about some of the deeper dives we’re planning for a new series of...

Tokenomics: Securing the Decentralised Dream

by Gavin Smith | Sep 29, 2025 | Commentary/Thought Leadership

Right, let’s dive in, shall we? So, I’ve been buried in articles lately – specifically, ones screaming about the importance of tokenomics for any token project worth its salt. The gist is simple: people might adore your innovative idea, but they won’t part...
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