by Gavin Smith | Nov 19, 2025 | Influencers
I had a fascinating chat with Declan the other day about something I’ve been diving deep into lately: building a sustainable influencer strategy for token launches. You see, I’m convinced that the old model of just throwing money at influencers for a quick...
by Gavin Smith | Nov 19, 2025 | Commentary/Thought Leadership
Right, so I was chatting with Nathan the other day – he’s been knee-deep in crypto launches for ages, a real veteran. We were chewing the fat about all these articles buzzing around, you know, the ones hammering home the importance of community when you’re...
by Gavin Smith | Nov 18, 2025 | Influencers
Right, let’s talk crypto influencer marketing – specifically, how to avoid regulatory landmines. I was just chewing the fat with Elise, a token founder friend of mine, and she was saying how terrifying it is trying to get her head around the legal side of...
by Gavin Smith | Nov 17, 2025 | Influencers
Right, let’s talk token launches. We’ve all seen the headlines: some skyrocket, others… not so much. A massive piece of that puzzle? Influencer marketing. But it’s not just about throwing money at the biggest names and hoping for the best....
by Gavin Smith | Nov 17, 2025 | Commentary/Thought Leadership
Right, so I’ve just finished a piece titled “PR Amplified: Using Social Media to Boost Your Token Launch Press Coverage,” and honestly, it’s been a fascinating journey. The heart of it lies in how we can make our PR efforts sing by cleverly...
