by Gavin Smith | Oct 9, 2025 | Commentary/Thought Leadership
So, I was chatting with Melissa the other day, about all this fundraising for token projects, and honestly, it’s a minefield. You’ve got the tech, the whitepaper, the vision, but building a thriving community while staying on the right side of the law?...
by Gavin Smith | Oct 7, 2025 | Commentary/Thought Leadership
Right, let’s get down to brass tacks. I was just having a chinwag with Kai the other day about something that’s been bugging me – how many fantastic DeFi projects fail because they overlook the power of tokenomics. Kai’s a smart cookie, deeply involved in...
by Gavin Smith | Oct 5, 2025 | Commentary/Thought Leadership
Right, so you’re launching a token, are you? Congratulations! The hard work is only just beginning, though. In my experience, the secret sauce isn’t just a clever whitepaper or rock-solid tech, it’s the community. And how you incentivise them, how...
by Gavin Smith | Oct 3, 2025 | Commentary/Thought Leadership
Right, so I managed to grab a coffee (virtually, of course!) with Anna, who’s basically a wizard when it comes to community management in the crypto space. We were chewing the fat about articles on building strong social media communities for token launches, and...
by Gavin Smith | Oct 1, 2025 | Commentary/Thought Leadership
Right, so I’ve been knee-deep in the world of token launches lately, specifically looking at how a vibrant community can make or break a project. And honestly, the sheer power of engaged individuals is astounding. What’s even more fascinating is how...
by Gavin Smith | Sep 29, 2025 | Commentary/Thought Leadership
Right, let’s dive in, shall we? So, I’ve been buried in articles lately – specifically, ones screaming about the importance of tokenomics for any token project worth its salt. The gist is simple: people might adore your innovative idea, but they won’t part...
